Authors: Geoffrey A. Moore
ISBN-13: 9781591841074, ISBN-10: 1591841070
Format: Hardcover
Publisher: Penguin Group (USA)
Date Published: December 2005
Edition: (Non-applicable)
Geoffrey A. Moore is the author of four bestselling, highly infl uential business books: Crossing the Chasm, Inside the Tornado, The Gorilla Game, and Living on the Fault Line. He has made the understanding and effective exploitation of disruptive technologies the core of his life's work. He is a managing director with TCG Advisors, a consulting firm specializing in strategy and business transformation services, and a venture partner with Mohr Davidow Ventures.
The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseprobably better and cheaper.
Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature yearsmaking changes on the fly while fending off challenges from every quarter.
Dealing with Darwin provides a lucid and engaging perspective on managing innovation. (Ed Zander, CEO, Motorola)
Preface : what this book is about and how it came to be | ||
1 | The economics of innovation | 5 |
2 | Innovation and category maturity | 13 |
3 | Innovation and business architecture | 29 |
4 | Types of innovation | 61 |
5 | Managing innovation in growth markets | 73 |
6 | Managing innovation in mature markets | 110 |
7 | Managing innovation in declining markets | 168 |
8 | Managing innovation in your enterprise | 192 |
9 | Extracting resources from context | 209 |
10 | Repurposing resources for core | 235 |
11 | Managing inertia in your enterprise | 256 |