Culture of Collaboration: Maximizing Time, Talent and Tools to Create Value in the Global Economy »

Discover how Boeing maximizes time, tools and global talent in designing the 787 Dreamliner. Learn how Toyota profits from collaborative principles and culture as engineers, assembly workers, and business partners concurrently design new vehicles and production processes. Find out how a start-up foundation can slash drug discovery time by changing the culture of medical research. See how the Mayo Clinic breaks down barriers among people and departments to innovate everything from patient check-in to physical examinations.

Evan Rosen explores how collaborative culture is changing business models and the nature of work. Rosen provides a timely and revealing look inside the world s most collaborative organizations including Toyota, Boeing, Procter & Gamble, DreamWorks, The Dow Chemical Company, Industrial Light and Magic, the Mayo Clinic and others. He explains how their methods can create value in almost every industry. Rosen also describes the trend towards real time, spontaneous collaboration and the "deserialization" of interaction and work. The Culture of Collaboration also covers:
* The Ten Cultural Elements of Collaboration
* How to fit collaboration into work styles and lifestyles
* Key trends impacting collaboration including compliance
* How leaders can instill a Culture of Collaboration
* New strategies for workplace and virtual environment design
* Sharing vs. hoarding information
* New approaches for integrating collaborative tools and strategies into organizational cultures
* The Global Collaborative Enterprise
* Global work sharing and "high-level" collaboration

Praise for The Culture of Collaboration:
"Prepare to be stunned by dramatic results never before seen in fields ranging from aerospace to medical research. Evan Rosen's The Culture of Collaboration shows how."
Scott Cook
Founder and Chairman of the Executive Committee
Intuit

"The principles of collaboration and leadership described in Evan Rosen's book coupled with trust and a common set of values provide the foundation for NASA's Mission Control Operations. The Flight Director's role is to create the Culture of Collaboration that is critical for safe and successful spaceflight. It was a key element in the successful return of the Apollo 13 crew."
Eugene F. "Gene" Kranz
Flight Director, Apollo 13
Author, Failure is Not an Option

"People drive business results in the new world of work. The Culture of Collaboration captures the essence of how lifestyles, work styles and even business models are evolving. Evan Rosen makes a persuasive case through timely and strong examples from multiple industries that collaborative culture creates incredible value and competitive advantage for businesses."
Jeff Raikes
President, Business Division
Microsoft

"A fascinating 360-degree view of collaboration in action, The Culture of Collaboration is filled with insights that bring new meaning to the changing workplace, globalization and the accelerating Internet revolution."
Douglas E. Van Houweling
President and CEO
Internet2

"A cultural shift is rapidly changing how we work, learn and interact. Evan Rosen captures this shift and provides incredible insight into how collaboration changes everything. The Culture of Collaboration is a must read."
Jimmy Wales
Founder, Wikipedia.org and Wikia.com

Publishers Weekly

"The in-box culture is dead," insists Rosen, so information workers need to learn how to come together on projects spontaneously in real time, instead of handling assignments alone and passing them down the line. He sees electronic tools like e-mail, instant messaging and video conferencing as indispensable for collaboration, particularly for people who work thousands of miles apart. But, he cautions, such tools will only be effective for companies that actively promote informal, nonhierarchical relationships to spark innovation among their employees (similar to the way smokers from different departments can bond out on the sidewalk). To support his argument, he makes much use of anecdotal evidence from companies like Toyota, Boeing, Procter & Gamble, DreamWorks and the Mayo Clinic. Unfortunately, once readers clear a path through buzzwords like "optimum collaboration environments" and "global collaborative enterprise," Rosen's insights are pretty obvious and his advice can seem simplistic. "Communication is a key element in collaboration" goes one such observation, "therefore an organization must communicate well to collaborate effectively." Little here will surprise experienced managers.