Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism »

An examination of the 1960s creative revolution, in which the ad industry rejected the same icons it had created a decade earlier, a turn that led to the renegade spirit of today's advertising.

Tom Grimes

Superb and immensely readable. . . . With "The Conquest of Cool," Frank -- brilliant, excoriating and wickedly funny -- assumes the mantle of the preeminent cultural critic of his generation. -- Houston Chronicle

Acknowledgments
1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s
2. Buttoned Down: High Modernism on Madison Avenue
3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society
4. Three Rebels: Advertising Narratives of the Sixties
5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All
6. Think Young: Youth Culture and Creativity
7. The Varieties of Hip: Advertisements of the 1960s
8. Carnival and Cola: Hip versus Square in the Cola Wars
9. Fashion and Flexibility
10. Hip and Obsolescence
11. Hip as Official Capitalist Style
Appendix
Notes
Index