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Confessions of an Advertising Man »
Authors: David Ogilvy, Alan Parker
ISBN-13: 9781904915010, ISBN-10: 1904915019
Format: Paperback
Publisher: Southbank Publishing
Date Published: March 2005
Edition: (Non-applicable)
Author Biography: David Ogilvy
Book Synopsis
David Ogilvy was an advertising genius. At the age of 37, he founded the New York–based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best–seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must–read.
Table of Contents
| Foreword | 11 | |
| The Story Behind This Book | 15 | |
| Background | 29 | |
| I | How to Manage an Advertising Agency | 33 |
| II | How to Get Clients | 51 |
| III | How to Keep Clients | 84 |
| IV | How to Be a Good Client | 100 |
| V | How to Build Great Campaigns | 117 |
| VI | How to Write Potent Copy | 133 |
| VII | How to Illustrate Advertisements and Posters | 144 |
| VIII | How to Make Good Television Commercials | 159 |
| IX | How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines | 164 |
| X | How to Rise to the Top of the Tree - Advice to the Young | 171 |
| XI | Should Advertising Be Abolished? | 179 |
| Index | 197 |
Subjects
Biography
Business Biography Executives - Biography
Biography All Biography Business Biography
Business Books Business Biography Executives - Biography
Business Books Marketing & Sales Advertisting
Entertainment Media Advertising - History & Criticism
Nonfiction Social Sciences Media & Communications
Nonfiction All Nonfiction Business Biography
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Advertising - History & Criticism
Nonfiction Biography Business Biography
Nonfiction Biography All Biography
Nonfiction Entertainment Media
Business Biography Executives - BiographyBiography
All Biography Business BiographyBusiness Books
Business Biography Executives - BiographyBusiness Books
Marketing & Sales AdvertistingEntertainment
Media Advertising - History & CriticismNonfiction
Social Sciences Media & CommunicationsNonfiction
All Nonfiction Business BiographyScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Advertising - History & CriticismNonfiction
Biography Business BiographyNonfiction
Biography All BiographyNonfiction
Entertainment Media