Competing in Emerging Markets »

Given the increasing prominence of Emerging markets, a sophisticated understanding of their perils and promises is crucial to the growth of companies, including those from within Emerging markets themselves. Thus, it is surprising that, in their quest to train managers, only a few academic institutions currently provide a systematic forum to generate a superior understanding of this important economic event.

This groundbreaking book provides an essential set of readings and case studies that will facilitate a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in these markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.

Although the book is intended primarily for Emerging markets courses, it can also be used for various other courses in International management or International strategy. It explores the following themes:

• The strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets
• The imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets

 Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become astandard in the field.