Companies That Changed the World »

Introduction     4
The Honourable East India Company 1600 England     6
The Amsterdam Exchange Bank 1609 Netherlands     11
The Coalbrookdale Company 1717 UK     15
DuPont 1802 USA     18
Thomas Cook 1841 UK     22
Singer 1850 USA     26
Western Union 1851 USA     30
Reuters 1851 UK     34
Levi Strauss 1853 USA     38
Central Pacific and Union Pacific 1869 USA     42
Standard Oil 1870 USA     46
Bell Telephone Company 1877 USA     51
Manchester United FC 1878 UK     55
Eastman Kodak 1881 USA     59
Coca-Cola 1885 USA     63
Johnson & Johnson 1887 USA     67
IBM 1889 USA     71
Ford 1903 USA     75
Hoover 1908 USA     80
British Petroleum 1909 UK     84
Boeing 1916 USA     88
Disney 1923 USA     92
The Shenandoah Corporation (Goldman Sachs) 1929 USA     97
Unilever 1930 UK / Netherlands     101
King Kullen 1930 USA     105
EMI 1931 UK     109
Allen Lane / Penguin 1935 UK     113
Toyota 1937 Japan     117
Volkswagenwerk 1938 Germany     120
Wonderbra / Canadelle 1939 Canada     124
IKEA 1943 Sweden     128
Sony 1946 Japan     132
Aramco / Tapline 1948 USA / Saudi Arabia     136
Bic / Biro 1950 France / Argentina     140
Searle 1961 USA     143
Yves Saint Laurent 1962 France     147
Nokia 1967 Finland     151
Nike 1968 USA     155
Intel 1968 USA     159
Virgin 1969 UK     163
Microsoft 1975 USA     167
Apple 1976 USA     171
Body Shop 1976 UK     175
CNN 1980 USA     179
Swatch 1983 Switzerland     183
Eurotunnel 1987 France / UK     186
Endemol 1994 Netherlands     190
eBay 1995 USA     194
Al Jazeera 1996 Qatar     198
Google 1998 USA     201
Bibliography     206
Index     207