Communicate or Die »

SelectBooks is proud to launch its new series authored by Dr. Thomas D. Zweifel, CEO of Swiss Consulting Group. The Global Leader Series focuses on the human element an organization s most valuable asset. Building on 20 years of performance coaching and cross-cultural management, Dr. Zweifel uses true stories, real research, and unique insight to give you the tools you need to manage and work with people effectively, and get results.

Often leaders have a great vision, but don t know how to communicate their strategies and turn them into results. Just as often, a company s staff has insight and information that never makes its way to the top. In short, the difference between a good company and a great one may lie in its ability to communicate. In Communicate or Die, Dr. Zweifel shows you how to achieve breakthrough performance simply by changing the way you speak and listen. Learn how to:

Become a master communicator who inspires others to take action.
Harness the power of your speaking and listening to shape reality.
Prevent communication disasters of firms like Bridgestone, AOL, Intel, and others.
Climb the Matterhorn of Masterful Listening and reach the peak of skillful communication.
Avoid the Four Deadly Sins of Speaking and minimize clutter in your language.

Thomas D. Zweifel is CEO of Swiss Consulting Group and a professor of leadership and cross-cultural management at Columbia University. By focusing on unleashing the human spirit, he has coached hundreds of managers on five continents since 1984 to produce breakthrough results. Now he pours his secrets into a series of path-breaking books.

CNNfn - Ali Velshi

This book deserves a broad audience. Everybody should read this book. In our businesses and our lives we all have communication failures that could easily be prevented with a little skill; but we are blind in the area. For example, I noticed in the "Business of Listening" section that listening is tough for me as a broadcaster. There are simple things in this 80-page book for each of us - stories, tips and labs - that will greatly raise the effectiveness of our communication. Read this book - it's going to cost you next to nothing to read. You can substitute one evening of entertainment and make a difference in your life and work for years to come.