Authors: Tara Parker-Pope
ISBN-13: 9781565847439, ISBN-10: 1565847431
Format: Paperback
Publisher: New Press, The
Date Published: June 2002
Edition: (Non-applicable)
Cigarettes chronicles the controversies of a 350-billion-dollar industry, telling the fast-paced business story of cigarettesfrom seed to smokethat surprises as it entertains. In a book Publishers Weekly calls "an absorbing and informative history of cigarettes," Parker-Pope provides "up-to-date coverage of the recent tobacco industry litigation [that] is not only concise and accessible, but illuminating." The author, who follows the tobacco industry for the Wall Street Journal, offers a unique spin on a much-covered topic, examining the commercial aspect of an industry that became the biggest business success story of the twentieth century.
Author Biography: Tara Parker-Pope, a reporter for the Wall Street Journal since 1993, lives in New York City.
[A] useful guide to the world's most lethal legal industry.
Preface | vii | |
List of Figures | xiii | |
List of Illustrations | xv | |
1. | Lighting Up: A Brief History of the Cigarette | |
A Smoky New World | 1 | |
Sparking an Industry | 6 | |
Cigarette Culture | 11 | |
2. | Money to Burn: The Business of Cigarettes | |
The Cigarette Economy | 21 | |
Merchants of Pleasure | 26 | |
A National Treasure | 39 | |
Foreign Currency | 42 | |
3. | Seed to Smoke: Cultivation, Packaging, and Distribution | |
Cash Crop | 51 | |
Crop to Carton | 61 | |
What Have You Been Smoking? | 66 | |
4. | Selling Smoke: Marketing and Advertising | |
Creative Fires | 73 | |
Marlboro Is for Girls | 88 | |
Smoke Screens | 92 | |
Tomorrow's Smokers | 99 | |
5. | Dying to Smoke: Public Health | |
Hazardous to Your Health | 109 | |
The "Safe" Cigarette | 124 | |
The Last Cigarette | 132 | |
6. | Snuffing It Out: The Future of an Industry | |
Tobacco Foes | 140 | |
Blowing the Whistle | 149 | |
When the Smoke Clears | 162 | |
Notes on Sources | 169 | |
Selected Bibliography | 171 | |
Notes | 173 | |
Index | 187 |