Authors: James T. Hamilton
ISBN-13: 9780691070247, ISBN-10: 0691070245
Format: Paperback
Publisher: Princeton University Press
Date Published: August 2000
Edition: (Non-applicable)
"A comprehensive and convincing demonstration that marketing mayhem is, like environmental pollution, a market failure with far-reaching consequences."--George Gerbner, Dean Emeritus, The Annenberg School for Communication, University of Pennsylvania
Drawing on economic theory and a wealth of empirical evidence, in addition to his previous complementary professional research on pollution control, Hamilton . . . contributes significantly to the literature on television violence and the individual and societal stake in it. . . . The book offers a wealth of data. . . . Recommended.
List of Figures | ||
List of Tables | ||
Preface | ||
Ch. 1 | Why Is Television Violence a Public Policy Issue? | 3 |
Ch. 2 | Adult Audiences: Who Watches Violent Programming? | 51 |
Ch. 3 | Children as Viewers | 76 |
Ch. 4 | Programming Violence | 129 |
Ch. 5 | Advertising: Who Supports Violent Programming? | 163 |
Ch. 6 | Producer Incentives | 211 |
Ch. 7 | Local News as (Violent) Entertainment? | 239 |
Ch. 8 | Dealing with Television Violence: Politics and Policies | 285 |
Notes | 323 | |
Bibliography | 367 | |
Index | 385 |