Casino Management: A Strategic Approach » (1st Edition)

Unlike other casino books, this book examines the casino industry using a business paradigm. It emphasizes both external environmental influences and internal points of control, leaving readers with a more strategic look at how casinos operate and factors that influence their success. The book starts with a discussion of the microenvironment of casinos and ends with marketing topics such as product, price, place and promotions. Nine vignettes appear throughout and capture current issues such as crisis planning and security. Throughout the book, special emphasis is placed on strategic market planning and the connection between entertainment and industry.

Table of Contents

PART ONE: INTRODUCTION

1. Introduction

PART TWO: EXTERNAL ENVIRONMENTS

2. Economic Environments

3. Social Environments

4. Culture and Technology

5. Casino Management and Politics

6. Legal Environment

PART THREE: EXTERNAL ENVIRONEMNTAL INFLUENCES

7. Consumer Behavior

8. Competition

PART FOUR: INTERNAL CONTROL

9. Product: Games & Statistics

10. Product: Organization

11. Pricing: Revenue Control

12. Pricing: Comps and Credit

13. Place

14. Promotions

PART FIVE: FUTURE

15. Future of Gamin