Career Perspectives In Elect M » (1st Edition)

Peter B. Orlik, Ph.D. has been a broadcast educator since 1966 and is the founder of the Broadcast & Cinematic Arts Department at Central Michigan University where he is currently chair and full professor. In 2001 he received BEA’s Distinguished Educator Service Award and in 2003 was named to the Michigan Association of Broadcasters Hall of Fame – the first educator to be so honored.

Career Perspectives in Electronic Media offers a focused, comprehensive occupational guide that covers job roles throughout the electronic media. Professor Orlik also addresses the industry issues, structures and challenges faced by today’s electronic media professionals.

The most exceptional aspect of this book consists of profiles written by working professionals that characterize the duties, skills, pleasures and drawbacks associated with their jobs. These conversational profiles-nearly 50 in all-help to further illuminate the issues and operations discussed in the text. Yet another helpful feature of this contemporary text is the 100 career-launching tips provided by additional practitioners representing ten general career areas.

Coverage of job functions includes:

• Performance and conceptual positions.


• Production functions.


• Sales roles.


• Directive functions.


• Evaluative functions.

Career Perspectives in Electronic Media can be useful at the beginning or at the end of the student’s program-as the ideal second text for an introductory course sequence or as the provocative primary text in a senior-level capstone course in which students assess their skills and seek to match them with careers.