Career Opportunities in Advertising and Public Relations » (REV)

Field describes 88 jobs in nine different categories for the advertising and public relations fields. She explains each job, including its duties, alternate titles, salary range, employment prospects, advancement prospects and prerequisites. A career ladder illustrates frequent routes to and from the described position. This fourth edition has been updated to reflect current opportunities. The appendices list education and training resources, professional associations and unions, and web resources. Annotation ©2006 Book News, Inc., Portland, OR

Library Journal

Eighty-five advertising and public relations jobs in agencies, business corporations, nonprofit organizations, electronic and print media, government, and freelance operations are treated individually in this book. In addition to the basic career description, each profile lists alternate job titles; information about salaries, employment prospects, locations, and advancement opportunities; education, experience, and other prerequisites for the job; relevant trade associations and unions; and tips for entry. Brief appendixes include degree programs, internships, agencies, publications, and a glossary. The data supplied are generally reliable and quite useful to potential job seekers. Recommended.--Leonard Grundt, Nassau Community Coll. Lib., Garden City, N.Y.