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Capitalism: An Ethnographic Approach »

Book cover image of Capitalism: An Ethnographic Approach by Daniel Miller

Authors: Daniel Miller
ISBN-13: 9781859731239, ISBN-10: 1859731236
Format: Hardcover
Publisher: Berg Publishers
Date Published: January 1997
Edition: (Non-applicable)

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Author Biography: Daniel Miller

Daniel Miller is a Professor of Anthropology, at University College London. Recent books include A Theory of Shopping, The Internet: An Ethnographic Approach (with Don Slater) and Ed. Car Cultures.

Book Synopsis

This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty.

Table of Contents

Acknowledgements
1Capitalism, Ethnography and Trinidad1
2Pure Capitalism35
3The Local-'Global' and the Global-'Local' Companies58
4An Ethnography of Brands: The Trinidadian Sweet Drink Industry104
5The Production of Advertising153
6The Content and Consumption of Advertisements195
7Retail and Shopping243
8Consumption and Capitalism302
Bibliography342
Index351

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