CLEP Principles of Marketing, 5th Ed. (REA) -The Best Test Prep for the CLEP Exam » (5TH)

Get the CLEP college credits you deserve! Our CLEP test experts show you the right way to prepare for the CLEP and get the score that gets you college credit.

REA's new edition for the CLEP Principles of Marketing exam comes complete with 3 full-length practice exams. All practice tests are derived from recently administered CLEP exams. Each exam question is thoroughly explained in full detail. The book's comprehensive review course covers all exam topics: marketing concepts and theories, consumer behavior, product concepts, and more. Follow up your study with REA's test-taking tips and study strategies that get you ready for test day.

DETAILS
- The definitive, easy-to-understand prep for anyone seeking college credit through the CLEP program
- Comprehensive subject review covers every literature topic found on the exam
- Design your own study plan using our flexible study guidelines
- Packed with proven test-taking tips and strategies that help you master the test

TABLE OF CONTENTS About Our Authors About Research & Education Association Acknowledgments Independent Study Schedule Chapter 1: PASSING THE CLEP PRINCIPLES OF MARKETING CBT About this Book About the Exam How to Use this Book Format and Content of the CLEP CBT About Our Course Review Raw Score Conversion Chart Scoring Your Practice Tests Studying for the Exam Test-Taking Tips The Day of the Exam Quick CLEP Facts Chapter 2: PRINCIPLES OF MARKETING REVIEW The Marketing Environment Marketing and Markets The Marketing Concept Marketing Functions and Processes Environmental Analysis Marketing Strategy and Planning Marketing Research Estimating Market Demand Target Markets Market Characteristics Demographics Behavioral Dimensions Market Segmentation Consumer Behavior Organizational and Industrial Markets Product Planning and Management Product Classification Product Concepts New Product Planning Product Adoption and Diffusion Product Mix Management Product Life Cycle Brand Management Packaging Distribution Systems Channels of Distribution Channel Functions Channel Structure Multiple Channels Channel Behavior Pushing vs. Pulling Strategies Physical Distribution Systems Wholesaling and Retailing Wholesaling Retailing Promotional Strategy Promotion Planning Advertising Plan Publicity and Public Relations Personal Selling Sales Promotion Direct Marketing Pricing Policies and Strategies Price Elasticity of Demand Price Fixing and Price Discrimination Pricing Strategy Pricing Decisions Price-Quality Correlation Psychological Pricing Profit Margin Special Topics in Marketing International Marketing Nonprofit Marketing History of the Marketing Concept The Role of Marketing in the Economy Marketing Ethics PRACTICE TEST 1
Test 1
Answer Key Detailed Explanations of Answers PRACTICE TEST 2
Test 2
Answer Key Detailed Explanations of Answers PRACTICE TEST 3
Test 3
Answer Key Detailed Explanations of Answers ANSWER SHEETS ADDITIONAL ANSWER SHEETS