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Business of Sports » (1st Edition)
Authors: Scott Rosner, Kenneth L. Shropshire
ISBN-13: 9780763726218, ISBN-10: 0763726214
Format: Paperback
Publisher: Jones & Barlett Learning
Date Published: April 2004
Edition: 1st Edition
Author Biography: Scott Rosner
Book Synopsis
The book covers professional, Olympic and collegiate sports and each chapter has a fully developed introduction to explaine the relevance of the articles to be presented.
Table of Contents
| Preface | ||
| Acknowledgments | ||
| Reading credits | ||
| Pt. 1 | Professional sports | |
| Ch. 1 | Ownership | 1 |
| The rich who own sports | 5 | |
| Hard ball : the abuse of power in pro team sports | 8 | |
| Public ownership of sports franchises : investment, novelty, or fraud? | 15 | |
| Ch. 2 | Leagues : structure and background | 21 |
| The sports industry's resistance to bear markets | 23 | |
| The market structure of sports | 26 | |
| Home team | 34 | |
| Open competition in league sports | 38 | |
| Ch. 3 | Leagues : revenue sharing and self-analysis | 45 |
| Keeping score : the economics of big-time sports | 47 | |
| Revenue sharing and agency problems in professional team sport : the case of the national football league | 54 | |
| The report of the independent members of the commissioner's Blue Ribbon Panel on baseball economics | 62 | |
| Ch. 4 | Accounting, taxation, and bankruptcy | 75 |
| Keeping the financial scorecard : accounting for a sports franchise | 77 | |
| The purchase and sale of a sports team : tax issues and rules | 81 | |
| The challenges of professional sports franchise purchase price allocations | 96 | |
| Reorganization of the professional sports franchise | 99 | |
| Ch. 5 | Stadiums and arenas | 111 |
| The stadium game | 113 | |
| The name is the game in facility naming rights | 127 | |
| The sports franchise game : cities in pursuit of sports franchises, events, stadiums, and arenas | 135 | |
| Ch. 6 | Media | 139 |
| Sports and television | 143 | |
| Pro leagues' ratings drop; nobody is quite sure why | 147 | |
| The NBA strategy of broadcast television exposure : a legal application | 152 | |
| Vertical integration in sport | 159 | |
| Toward a scheme for football clubs seeking an effective presence on the internet | 163 | |
| Japanese spectator sport industry : cultural changes creating new opportunities | 173 | |
| Ch. 7 | Licensed products | 177 |
| Principles and practice of sport management | 179 | |
| The antitrust implications of professional sports' leaguewide licensing and merchandising arrangements | 183 | |
| Examining the importance of brand equity in professional sport | 188 | |
| Understanding brand loyalty in professional sport : examining the link between brand associations and brand loyalty | 194 | |
| Ch. 8 | Labor matters : unions | 199 |
| Blue-collar law and basketball | 201 | |
| Major league baseball's labor turmoil : the failure of the counter-revolution | 208 | |
| Creating a win-win situation through collective bargaining : the NFL salary cap | 217 | |
| Ch. 9 | Labor matters : athlete compensation | 231 |
| Pay dirt : the business of professional team sports | 235 | |
| The sports business as a labor market laboratory | 242 | |
| When negotiations fail : an analysis of salary arbitration and salary cap systems | 252 | |
| The effect of salary arbitration on major league baseball | 267 | |
| Football may be ill, but don't blame Bosman | 277 | |
| Management abilities, player salaries, and team performance | 285 | |
| Free agent performance in major league baseball : do teams get what they expect? | 290 | |
| The business of sports agents | 295 | |
| Ch. 10 | Individual sports | 299 |
| In the fast lane to big bucks : the growth of NASCAR | 301 | |
| The PGA tour : successful self-regulation or unreasonably restraining trade? | 307 | |
| Annual report for the fiscal year ended April 30, 2002 | 310 | |
| WTA : the league that wasn't there | 317 | |
| The Muhammad Ali boxing reform act : the first jab at establishing credibility in professional boxing | 320 | |
| Ch. 11 | Start-up leagues and niche sports | 323 |
| Minor league baseball and local economic development | 331 | |
| Annual report for the fiscal year ended September 30, 2002 | 338 | |
| Fraser v. major league soccer | 344 | |
| The growth of women's sports | 349 | |
| Ch. 12 | Sports franchise valuation | 351 |
| The economics of sports | 361 | |
| How to value professional sports franchise intangible assets | 367 | |
| The impact of stadium economics on he value of the professional sports franchise | 376 | |
| The market structure of sports | 380 | |
| Moody's methodology for rating sports-related enterprises | 385 | |
| Pt. 2 | Olympic sports | |
| Ch. 13 | Olympic sports | 395 |
| Management of the Olympic games : the lessons of Sydney | 401 | |
| The future of the Olympic games | 407 | |
| Economics of the Olympic games, hosting the games 1972-2000 | 415 | |
| Pt. 3 | College sports | |
| Ch. 14 | History and structure | 421 |
| A brief history of the national collegiate athletic association's role in regulating intercollegiate athletics | 423 | |
| Principles and practice of sport management | 430 | |
| Sports law : cases and materials | 436 | |
| Ethics in intercollegiate athletics : an examination of NCAA violations and penalties : 1952-1997 | 447 | |
| Ch. 15 | The NCAA and conference affiliation | 459 |
| The economic realities of amateur sports organization | 469 | |
| The business of college sports and the high cost of winning | 477 | |
| The college football industry | 492 | |
| Telecasts and recruiting in NCAA division I football : the impact of altered property rights | 500 | |
| Unpaid professionals | 503 | |
| NCAA 2002-03 revenue distribution plan | 516 | |
| An economic analysis of cartel behavior within the NCAA | 522 | |
| Ch. 16 | Member institutions | 527 |
| Beer and circus : how big-time college sports is crippling undergraduate education | 533 | |
| Effects of university athletics on the university : a review and extension of empirical assessment | 540 | |
| The empirical effects of collegiate athletics : an interim report | 551 | |
| Intercollegiate athletics and the American university : a university president's perspective | 557 | |
| University of Michigan athletic department budget, 2003-2004 | 574 | |
| Logo cops : the law and business of collegiate licensing | 584 | |
| Beer and circus : how big-time college sports is crippling undergraduate education | 590 | |
| Fundraising : an essential competency for the sport manager in the 21st century | 594 | |
| Welcome to the big time | 602 | |
| Recent federal income tax issues regarding professional and amateur sports | 610 | |
| Ch. 17 | Gender equity | 617 |
| Clarification of intercollegiate athletics policy guidance : the three-part test | 619 | |
| Letter clarifying apportionment of financial aid in intercollegiate athletics programs (July 23, 1998) | 628 | |
| Further clarification of intercollegiate athletics policy guidance regarding title IX compliance | 633 | |
| The growth of NCAA women's rowing : a financial, ethical, and legal analysis | 636 | |
| Can gender equity find a place in commercialized college sports? | 643 | |
| Ch. 18 | Amateurism and reform | 653 |
| Legislation for the glory of sport : amateurism and compensation | 655 | |
| Symposium : sports law as a reflection of society's laws and values : pay for play for college athletes : now more than ever | 662 | |
| The game of life | 670 | |
| A call to action : reconnecting college sports and higher education | 678 | |
| Pt. 4 | Sociological considerations | |
| Ch. 19 | Diversity | 697 |
| Discrimination in major league baseball : hiring standards for major league manages, 1975-1994 | 703 | |
| Diversity, racism, and professional sports franchise ownership : change must come from within | 711 | |
| The sports business as a labor market laboratory | 714 | |
| The globalization of baseball : a Latin American perspective | 718 | |
| Ch. 20 | Ethics | 725 |
| The ethical issues confronting managers in the sport industry | 727 | |
| The Oympics and the search for global values | 733 | |
| Pt. 5 | The future | |
| Ch. 21 | Future challenges | 737 |
| Keeping score : the economics of big-time sports | 741 | |
| Sport business in the next decade : a general overview of expected trends | 746 | |
| Managing North American major professional sport teams in the new millennium : a focus on building brand equity | 757 | |
| Index | 769 |
Subjects
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