Authors: Wilma Davidson, John F. Dougherty
ISBN-13: 9780312109486, ISBN-10: 0312109482
Format: Paperback
Publisher: St. Martin's Press
Date Published: August 1994
Edition: REV
Wilma Davidson, Ed. D., is a writing and presentation-skills coach. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.
A thorough, accessible, and results-oriented guidebook intended for today’s business environment, Business Writing: What Works, What Won’t offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other, Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds—and what fails—in written business communication.
This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management—a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.
Business writing manuals tend to fall into two traps. One is dwelling on how much business people hate to write because of bad teachers in school (no one wants to admit that writing takes thinking). The other is inconsistency in tone-trying to use everyday business language but lapsing into quoting Shakespeare in Latin. This book avoids both traps. It has a good format for use in seminars and classes: Chapters are short and contain exercises and examples, humor, and illustrations to make their points clear and memorable. This book suggests some useful activities that don't often appear in similar manuals, such as clustering and writing dialog to get started, and wisely emphasizes getting the first draft done before doing any editing. Davidson is a 15-year veteran of teaching writing seminars in the corporate world for such companies as AT&T and Johnson & Johnson. Her manual is appropriate for public, academic, and corporate libraries.-Nancy Shires, East Carolina Univ., Greenville, N.C.
Foreword | ||
Acknowledgments | ||
Introduction: Why I Wrote This Book | ||
Pt. 1 | What This Book Can Do for You | 1 |
1 | From Procrastination to Power: Writing Painlessly and Well | 3 |
2 | Where to Begin to Improve | 5 |
3 | Qualities of Powerful Writing | 7 |
Pt. 2 | Getting the Writing Going | 13 |
4 | Overcoming Page Fright | 15 |
5 | Getting Started: Strategies That Work | 17 |
Pt. 3 | Showcasing Your Ideas and Information Through Organization, Format, and Sentence Structure | 23 |
6 | Organizing Your Message | 25 |
7 | Formatting Ideas to Clarify Your Message | 44 |
8 | Structuring Your Sentences - to Clarify Your Intent and Add Style | 69 |
Pt. 4 | Choosing Your Words Wisely for Conciseness and Consideration | 83 |
9 | Getting Rid of Sentence Clutter | 85 |
10 | Tempering Your Tone | 143 |
Pt. 5 | Getting It Right: The Basics of Grammar and Spelling | 173 |
11 | Grappling with Grammar | 175 |
12 | Spelling | 206 |
Pt. 6 | Writing Quickly and Well | 219 |
13 | Deadline Writing: A Process for Getting It Started, Keeping It Going, Getting It Right | 221 |
Pt. 7 | Talking to Other Writers - and to Your Micro Recorder | 241 |
14 | An E-mail Quick Guide | 243 |
15 | Collaborating | 249 |
16 | Dictating | 255 |
App.: Guidelines and Model Letters | 263 | |
Epilogue | 289 | |
Bibliography | 291 | |
Index | 293 |