Business Planning: A Comprehensive Framework and Process »

WESLEY B. TRUITT is Executive-in-Residence at the College of Business Administration, Loyola Marymount University, Los Angeles, where he teaches business planning to MBA and Executive MBA students. He is also Adjunct Professor at the Anderson Graduate School of Management at UCLA and Principal of Truitt Consulting, which assists organizations with business planning and strategic positioning. For 26 years, Truitt was a senior executive at Northrop Grumman Corporation.

Provides a comprehensive guide to the entire planning and strategic positioning process, providing a step-by-step framework from mission statement through implementation and execution.