Business Models Made Easy »

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Don't Just Plan-Zero In on a Winning Business Model!

Before you write a business plan, before you start marketing, before you look for funding, you should develop the most important tool in your business arsenal: a business model. A great business model sets amazing successes apart from failures.

Don Debelak reveals how to create a winning business concept, develop a business plan around it, and turn it into a successful business venture.

Whether you're starting a new business or looking to revitalize an existing operation, you'll learn:

• What a model is, why it's important, how it works and how it can improve your business
• How to maximize your chances of success with an easy-to-use scoring system
• How to use your business model to increase your chances of receiving funding
• Strategies for using your model to write a business plan that really works

Take your business to the height of success with this can't-miss strategy.