Business Intelligence in the Digital Economy: Opportunities, Limitations and Risks »

Knowing more about competitors—their profitability, their turnover rate, who their customers are, and why they are customers—can help a business make better decisions. This guide focuses on gaining such information through applications, platforms, tools, and technologies—such as text mining, and data warehousing—that support the process of exploring data, data relationships, and trends. Written for MBA students, executives, consultants, upper- level undergraduates, and students in vocational/technical training institutes, the guide provides an overview of what business intelligence is, how it's being conducted, and what its major advantages and limitations are. The editor teaches MBA courses in information systems and e-business at the U. of Dallas. Annotation ©2004 Book News, Inc., Portland, OR