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Business Communication (Harvard Business Essentials Series) »

Book cover image of Business Communication (Harvard Business Essentials Series) by Harvard Business School Press

Authors: Harvard Business School Press
ISBN-13: 9781591391135, ISBN-10: 159139113X
Format: Paperback
Publisher: Harvard Business Press
Date Published: July 2003
Edition: (Non-applicable)

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Author Biography: Harvard Business School Press

Book Synopsis

New and experience managers alike will gain an understanding of the keys to effective communication at the individual level, in one's writing, presentations, and one-on-one dealings with others. Drawing from materials produced by Harvard Business School Publishing and other sources, the text is written by Richard Luecke—author of several books in the Harvard Business Essentials series—and reviewed by Mary Munter (management communication, Stanford Graduate School of Business and Tuck School of Business, Dartmouth). The appendices include reproducible forms for planning an oral presentation or a written document, tips on writing an effective job application cover letter, and tips on creating presentation visuals. Annotation ©2004 Book News, Inc., Portland, OR

Table of Contents

Introduction
1Good Writing: It Begins with Principles1
2Start-Up Strategies: Your Launch Point17
3The First Draft: Getting It Down29
4Getting It Right: The Editing Craft43
5Everyday Writing: Memos, Letters, and E-mail61
6Presentations: Timeless Principles79
7Backstage: Preparing Your Presentation95
8Show Time: Making an Effective Delivery107
9Dialogue: The Ultimate Communication121
App. AUseful Implementation Tools133
App. BWriting the Perfect Job Application Cover Letter139
App. CCommonsense Rules for Presentation Visuals143
Notes151
Glossary153
For Further Reading155
Index157
About the Subject Adviser161
About the Writer162

Subjects