List Books » Built from Scratch: How a Couple of Regular Guys Grew the Home Depot from Nothing to $30 Billion
Authors: Arthur Blank, Bernie Marcus
ISBN-13: 9780812933789, ISBN-10: 0812933788
Format: Paperback
Publisher: Crown Publishing Group
Date Published: July 2001
Edition: Reprint
Bernie Marcu is a cofounder of The Home Depot and currently serves as chairman of the board. From the company's inception until 1997, he served as CEO. With his wife, Billi Marcus, he founded the Marcus Foundation and the Marcus Developmental Resource Center, which provides support services for mentally impaired children and their parents. He is chairman of the Centers for Disease Control Foundation. He sits on many boards of directors, including the New York Stock Exchange, and participates in many civic organizations, including the City of Hope, a cancer research center, and the Shepherd Spinal Center.
Arthur Blank is a cofounder of The Home Depot and is the company's president and CEO. He serves on the board of trustees of several organizations, including the North Carolina Outward Bound School, the Carter Center, Emory University, and the National Conference of Christians and Jews. He was inducted into the Babson College Academy of Distinguished Entrepreneurs and was honored by the City of Hope for his fund-raising leadership. He has established the Arthur M. Blank Family Foundation with his wife, Stephanie, and his children.
Bob Andelman lives with his wife and daughter in St. Petersburg, Florida, and has collaborated on many bestselling business books, including Mean Business and The Profit Zone.
This firsthand account from the two "regular guys" who built the profitable Home Depot empire really delivers with a blend of irreverent candor and practical advice. Marcus and Blank explain how seemingly bad circumstances in both of their careers resulted in the brilliantly branded Atlanta-based home improvement operation that would eventually mushroom into a national powerhouse. Plus they even dish on some of the Home Depot's main competitors and its inside characters.
Built From Scratch, the founders own account, is far more fun to read than Inside Home Depot, written by Chris Roush, a journalist who was denied access to many of the insiders. The founders' book gives only their viewpoint. It was ghost-written by Bob Andelman, who isn't known for restraining the vanities of his subjects.
Acknowledgments | ||
Introduction "We Take Care of the Customer and Each Other" | xv | |
Part I | ||
1 | Two Regular Guys "We Can Finish Each Other's Sentences" | 3 |
2 | Origins "You've Just Been Kicked in the Ass by a Golden Horseshoe" | 20 |
3 | The Financier "My People Don't Drive Cadillacs" | 43 |
4 | The Merchant, Act 1 "Never Be Satisfied with How Things Are" | 54 |
5 | The First Stores "They Locked Me Up Because I Sold at Such Low Prices!" | 65 |
Part II | ||
6 | The Associates "Make Mistakes, Learn from Them, and Move On" | 103 |
7 | The Customers "Let's Take a Walk and We'll Find It Together" | 132 |
8 | Building the Brand "Low Prices Are Just the Beginning" | 145 |
9 | The Competition "Market Dominance Is Important" | 162 |
10 | Growth "It Was Like Basic Training; You Learned How to Do a Lot of Things, Then You Went to War and Improvised" | 177 |
11 | The Merchant, Act II "Who Is Staring Out the Window, Wondering Where We Will Be in Five Years?" | 206 |
12 | Strategic Partners "We Had to Be Psychologists, Lovers, Romancers, and Con Artists" | 215 |
13 | How We Manage "You Are Wearing an Invisible Collar" | 237 |
14 | The Communities We Serve "Our Culture Is About Making Sure People Understand That They Are Empowered to Do What Is Right" | 275 |
Part III | ||
15 | The Future "Responding to Change Is One of the Reasons for the Success of The Home Depot" | 297 |
16 | Legacy "We Took a Lot of Chances" | 313 |
Index |