Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media » (4th Edition)

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970.
He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Part I: Foundations

Introduction

Chapter 1: History of Broadcast Media

Chapter 2: History of Cable, Home Video and the Internet

Chapter 3: Audio and Video Technology

Part II: How It Is

Chapter 4: Radio Today

Chapter 5: Television Today

Chapter 6: The Internet and New Media

Part III: How It's Done

Chapter 7: The Advertising Marketplace

Chapter 8: Radio Programming

Chapter 9: Television Programming

Part IV: How It's Controlled

Chapter 10: Rules and Regulations

Chapter 11: Self-Regulation and Ethics

Part V: What It Does

Chapter 12: Ratings and Audience Feedback

Chapter 13: Effects

Chapter 14: The International Scene