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Branded: The Buying and Selling of Teenagers » (1st Edition)
Authors: Alissa Quart
ISBN-13: 9780738208626, ISBN-10: 0738208620
Format: Paperback
Publisher: Basic Books
Date Published: February 2004
Edition: 1st Edition
Author Biography: Alissa Quart
Alissa Quart is a graduate of Brown University and the Columbia School of Journalism. She has written features for publications ranging from the New York Times and Lingua Franca to Elle, The Nation, and Salon. She lives in New York City.
Book Synopsis
An incisive exposé of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences
Women's Review of Books
Quart's style is smart and sassy...a frightening and important book.
Table of Contents
| Acknowledgments | xiii | |
| Introduction | xv | |
| Branding | ||
| Chapter 1 | Branded | 3 |
| Chapter 2 | From the Mall to the Fall: The Teen Consultants | 17 |
| Chapter 3 | Peer-To-Peer Marketing | 37 |
| Chapter 4 | The Golden Marbles: Inside a Marketing Conference | 47 |
| Chapter 5 | The Great Tween Marketing Machine | 63 |
| Chapter 6 | Cinema of the In-Crowd | 77 |
| Chapter 7 | More Than a (Video) Game | 97 |
| Self-Branding | ||
| Chapter 8 | Body Branding: Cosmetic Surgery | 113 |
| Chapter 9 | X-Large and X-Small | 129 |
| Chapter 10 | Logo U | 143 |
| Chapter 11 | Almost Famous: The Teen Literary Sensations | 165 |
| Unbranding | ||
| Chapter 12 | Unbranded | 189 |
| Chapter 13 | DIY Kids | 203 |
| Chapter 14 | Schools for Sale | 215 |
| Afterword | 225 | |
| Index | 233 |
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