Big Moo: Stop Trying to Be Perfect and Start Being Remarkable »

The Group of 33 is an all-star team of business writers and doers: Julie Anixter, April Armstrong, Dave Balter, Marc Benioff, Kevin Carroll, Carol Cone, Mark Cuban, Dean Debiase, Lisa Gansky, Malcolm Gladwell, William Godin, Lynn Gordon, Jay Gouliard, Amit Gupta, Marcia Hart, Jackie Huba, Guy Kawasaki, Tom Kelley, Polly LaBarre, Tim Manners, Red Maxwell, Chris Meyer, Jacqueline Novogratz, Tom Peters, Promise Phelon, Dan Pink, Randall Rothenberg, Heath Row, Donna Sturgess, Robyn Waters, Alan Webber, Robin Williams, and Seth Godin.

* Mp3 CD Format *. How do you create a big moo-an insight so astounding that people can't help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world's best vacuum cleaner (Dyson)? Seth Godin worked with thirty-two of the world's smartest thinkers to answer this critical question. And the team-with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board- created an incredibly useful book that's fun to read and perfect for groups to share, discuss, and apply. The Big Moo" is a simple book in the tradition of Fish" and Don't Sweat the Small Stuff," Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Soundview Executive Book Summaries

Marketing guru Seth Godin has gathered the talents of 33 professionals who know how to create remarkable things into The Big Moo. Based on the idea that the only way to grow is to be remarkable, Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban and many others contribute their take on overcoming the barriers to becoming remarkable and persuading others to make it happen. Topics covered include using time, Harry Houdini's ability to draw a crowd, 11 ways to fail, 10 things smart startups know, and making money with garlic. Copyright © 2006 Soundview Executive Book Summaries