Authors: Mary Christensen, Wayne Christensen
ISBN-13: 9780814401637, ISBN-10: 0814401635
Format: Paperback
Publisher: AMACOM
Date Published: April 2008
Edition: (Non-applicable)
Mary Christensen (Santa Monica, CA) has more than 25 years of experience in network marketing, having recruited more than 1,000 people in her first year, and later holding executive roles in two multinational network marketing corporations. She is the author of Be a Network Marketing Superstar (978-0-8144-7431-0).
No matter how motivated and energetic you are-even if you're the greatest sales-person on the planet!-as a network marketer with limited time, there's only so much money you can make without great recruits to help you sell your products. Recruiting is the life force of any network marketing, multilevel marketing, or party plan business. It lifts the ceiling off your income and is the key that will allow you to keep checks rolling in above and beyond what you can do yourself. If you're ready to achieve real financial independence and live a life most people only dream about, recruiting must become your number-one priority.
Be a Recruiting Superstar takes the guesswork out of successful recruiting, letting you in on Mary Christensen's easy-to-master system for finding and training the right people to sell your product or services, and teaching them to do the same. You'll learn how to increase your income exponentially by: doing and saying the things that will turn prospects into partners, overcoming objections with confidence, attracting people who never considered network marketing, asking the kind of questions that will have your hottest prospects identifying themselves to you!
Packed with powerful, can't-miss insider tips, this inspiring guide will give you the know-how and confidence to become the network marketing superstar earner you've always wanted to be!
Introduction 1
Pt. I Prepare to Recruit 7
Ch. 1 Why People Become Network Marketers and Why They Don't 9
Ch. 2 Recruiting Principles That Will Transform Your Business 13
Ch. 3 How to Connect with More People 23
Ch. 4 How Much Do You Know About Network Marketing? 27
Ch. 5 Assemble Your Tools 32
Ch. 6 Develop Your Personal Success Story 35
Pt. II Identify Your Best Prospects 39
Ch. 7 Get Ready to Connect! 41
Ch. 8 Recruiting Your Customers 45
Ch. 9 Recruiting at Parties 51
Ch. 10 Approaching People Who Need the Money 62
Ch. 11 Turning Parents On to Your Business Opportunity 67
Ch. 12 Identifying Hot Prospects by Their Careers 71
Ch. 13 Connecting with People Who Have Been in the Business Before 77
Ch. 14 Embracing Ethnic Diversity 82
Ch. 15 Helping Business Owners Switch 86
Ch. 16 Peacocks and Other Hot Prospects 89
Ch. 17 Why Your Business Will Appeal to Achievers 108
Ch. 18 Helping Gen Ys Realize Their Dreams 113
Ch. 19 Helping Gen Xs Get What They Want 119
Ch. 20 Brightening the Future for Baby Boomers 123
Ch. 21 Women and Network Marketing 126
Ch. 22 Men and Network Marketing 130
Ch. 23 Recruiting Couples 134
Ch. 24 Recruiting Close to Home 138
Ch. 25 Building a Part-Time Army 144
Ch. 26 Prospect Shopping 148
Ch. 27 How to Get Referrals 157
Pt. III Turning Knowledge into Practice 161
Ch. 28 The Dress Rehearsal 163
Ch. 29 Approaching Your Prospects 168
Ch. 30 The Recruiting Interview 174
Ch. 31 The Business Seminar 178
Ch. 32 Loving Objections 184
Pt. IV Are You a Recruiting Superstar? 193
Ch. 33 Your Personal Recruiting Style 195
Ch. 34 Give Your New Recruits the Best Possible Start 202
Index 205