Be #1 on Google - 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site » (Original)

Jon Smith is Strategy

Adviser and Head of

Deenero at Aedgency.com

and was part of the start-up

teams for Amazon.co.uk,

Kitbag.com, and The Florist

Exchange. He is the author

of Grow Your Business with

Google AdWords™.

Google Your Way to the Top of Your Industry!

It’s great to have a punchy Web site, but if you aren’t

optimizing your search-engine presence, you’re just another

company lost in cyberspace.

With Be #1 on Google, you can instantly put your company

in the top spot of relevant online searches—and dramatically

increase sales. An international expert in search-engine

optimization, Jon Smith explains how to draw serious

customers—not curious or bored Web surfers—to your site by

• Registering with Google
• Coming up with the best keywords
• Thinking like your customers
• Making your site totally accessible
• Using metadata to your advantage
• Advertising on the Web
• Measuring what works, and what doesn’t

Containing 52 techniques in all, each of which can used

immediately, Be #1 on Google is the essential guide to

winning the battle for first ranking on the world’s most utilized

search engine.

Careful Now vi

Introduction vii

1 What's So Special about Google, Then?-Is It Really All That? 1

2 I Wanna Be Number 1-Taking the Restricted View 4

3 It's Not Yogurt ... Organic (or Natural) versus Paid-For 7

4 View Askew-How Google Sees Your Site 10

5 Uncovering the Data-Unleashing Your Inner Miss Marple 13

6 Pimp My Metadata-The Hidden Message 16

7 That Keyword Is So Owned-Satellite Sites 19

8 Analyze This-Google Analytics 22

9 Destination Me-The Importance of Inbound Links 25

10 Who's Lookin'?-Keyword Bias 28

11 Who Are Ya?-It's All in the Details, So Does Your Domain Registration Tally? 31

12 Open with a Joke-Keyword Prominence and Relevance 34

13 Laid-Back Surfers-The Google Search 37

14 Selling Out-Accepting Google Advertising 40

15 Say That Again?-Keyword Proximity 43

16 Jargon Busting-Hits, Visitors, Page Views, and Uniques ... 46

17 Here, Look Over Here-Registering with Search Engines 49

18 Essential Code?-Meta Robots, etc.... 52

19 Me in France Number 113-Using Images Correctly 55

20 Cloaked Content-Being Up-Front with Your Intentions 57

21 Content Is King-Building Pages the Right Way Around 60

22 Whose Page? My Page!-Owning Page 1 63

23 Face-Off-Posing as Two Different Brands 66

24 How Ya Doin'?-Benchmarking Your SEO Performance 69

25 All Links Are Not Born Equal-PageRank, Relevance, and Are You Trustworthy? 71

26 No DMOZ, No Champagne Corks-The Importance of the Open Directory Project 74

27 Google Pretender?-Competition for the Throne 77

28 Your Web Site under the Knife-You at the Back, Pay Attention ... 80

29 Where Next?-The Site Map and Google 83

30 Rank and File-How Are Your Keywords Performing? 86

31 NumberCrunching-Stats, Stats, and More Stats 89

32 IP City-Location Management in a Virtual World 92

33 Treating Users and Google Differently-E-Commerce and the Session ID Curse ... 95

34 Web Design #404-"Page Cannot Be Found" Suicide 98

35 How Clean Is Your House?-Nonsmoking, Professional, Clean Code Only 101

36 JavaScript Intolerance-Cookies and a Lack of Appetite 104

37 The Bigger Picture-Cash-Poor, Time-Poor? Click Here ... 107

38 Deep, Deep Down-Understanding the Long Tail 110

39 Feeding Hungry Eyes-Forums, Communities, and RSS 112

40 Switching on Targeting Computer ... Good and Bad Navigation 115

41 The WORLD Wide Web-Running a Multilingual Web Site Marketing Campaign 118

42 No Rest for the Wicked-Refining, Retuning, Rediscovering ... 121

43 Naming the Child-Web Addresses and the Importance of First Names 123

44 Knowing Google-Dinner Party Secrets You Can Reveal ... 125

45 It's My Party-Inviting Links without Seeming Desperate 128

46 Yahoo! and Industry-Specific Directories-Entering the World of Other Search Engines 131

47 Negative Press-Being Dissed on the Web 134

48 What? Explain!-SEO in a Nutshell 137

49 Google AdWords-Pay to Be First 139

50 I'll Make You Number 1!-The Dangers of SEO/AdWord "Specialists" 141

51 Is This Working?-User Testing to Monitor Your Search Results 143

52 I Am/Am Not King of the Hill-A Word of Warning 145

Index 147