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Basic Marketing: A Global-Managerial Approach » (15th Edition)
Authors: William D. Perreault, E. Jerome McCarthy, E. Jerome McCarthy
ISBN-13: 9780072947038, ISBN-10: 0072947039
Format: Hardcover
Publisher: McGraw-Hill Companies, The
Date Published: July 2004
Edition: 15th Edition
Author Biography: William D. Perreault
Book Synopsis
Embodying the continuous improvement and constant innovation of the market's most talented-and most driven-author,Bill Perreault,this latest edition of the marketing classic takes on the virtual corporation of the late '90s and beyond,addresses relationship marketing thoughtfully throughout,and expands its discussions of global issues,ethics,IMC,cross-functional topics,customer satisfaction,business-to-business,services and more!
Table of Contents
Subjects
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