Authors: Daniel Delis Hill
ISBN-13: 9780896726161, ISBN-10: 0896726169
Format: Paperback
Publisher: Texas Tech University Press
Date Published: September 2007
Edition: 1st Edition
"In this comprehensive study, Daniel Delis Hill offers a rich new resource for students and professionals in fashion and business history, popular culture, advertising, marketing, and women's studies." The hundreds of American advertising images Hill gathers here document much more than the looks and fashions of the twentieth century. They reveal dramatic transformations in women's roles and self-perception - witness the metamorphosis from alabaster Victorian homemaker to painted flapper in just a generation, from conformist fifties mom to miniskirt-clad iconoclast only a decade later, from the power-suited yuppie of the eighties to the techno self-stylist of the new millennium. And finally, Hill's niche perspective offers a fascinating long view of the interactive roles the fashion industry and media have played in shaping cultural evolution.
Ch. 1 | In the beginning | 1 |
Ch. 2 | Victoria through World War I | 18 |
Ch. 3 | Highs of the twenties and lows of the thirties | 34 |
Ch. 4 | World War II through the fashion-conscious fifties | 64 |
Ch. 5 | Youthquake in the sixties and schizophrenia in the seventies | 91 |
Ch. 6 | The sybaritic eighties and the fin de siecle | 118 |
Ch. 7 | The bare essentials : lingerie and swimwear | 143 |
Ch. 8 | Accessories : hats, shoes, and jewelry | 167 |