Authors: Kaye Shelton, George Saltsman, Kaye Shelton (Editor), George Saltsman
ISBN-13: 9781593114244, ISBN-10: 1593114249
Format: Paperback
Publisher: Information Age Publishing, Inc.
Date Published: November 2005
Edition: 1st Edition
Unlike most books regarding online education, this book is not aboutteaching; it is about effectively administering an online education program. Throughout the text, we provide case studies, examples, policies, and resources from actual institutions, which further enhance the value of this text. This book encompasses the issues and provides information on how to accomplish one specific task: successful online educational administration.
1 | Introduction to online education | 1 |
What exactly is online education? | 2 | |
Distance education theory | 4 | |
Why online education? | 5 | |
Issues in online education | 7 | |
2 | Leadership and strategic planning | 9 |
Leadership | 9 | |
Strategic planning | 13 | |
Evaluation and assessment | 26 | |
3 | Policy and operational issues | 31 |
Policy | 31 | |
Organizational structures for online education | 37 | |
Consortia in online education | 40 | |
Guidance committee | 42 | |
Director of online education | 43 | |
Financial management | 47 | |
4 | Faculty issues | 59 |
Faculty buy-in | 59 | |
Faculty policy | 62 | |
Faculty selection | 63 | |
Faculty compensation | 66 | |
Faculty workload | 69 | |
Faculty support | 72 | |
Faculty satisfaction | 80 | |
5 | Online student services | 83 |
The need for student services | 83 | |
The deconstructed campus | 84 | |
The campus service assessment | 85 | |
Support infrastructure | 87 | |
6 | Online student success | 107 |
Online student retention | 107 | |
7 | Technology and the courseware management system | 117 |
Information technology | 118 | |
Student helpdesk | 120 | |
Courseware management system (CMS) | 121 | |
Portal | 129 | |
Tools to support learning | 129 | |
Sakai project | 132 | |
8 | Marketing the online program | 135 |
Developing a marketing strategy | 136 | |
The marketing mix | 139 | |
9 | Conclusion | 145 |