Amazon Top Seller Secrets: Insider Tips from Amazon's Most Successful Sellers »

Brad Schepp and Debra Schepp (Middletown, MD) are the authors of 14 books, including the popular eBay PowerSeller Secrets. Their work has been featured in publications such as Newsweek, The Chicago Tribune, and U.S. News and World Report.

If you're running an online business, you may have noticed that there is a new phenomenon hitting the world of the Internet marketplace. PowerSellers who have made a fortune on eBay are moving their merchandise over to Amazon in droves. After all, the benefits of selling on Amazon are legion-sellers have found that they can charge more for their merchandise, avoid up-front fees, and deal with less-demanding customers. The opportunities for selling are endless-Amazon now sells products in more than 40 categories and is the Web's number-one retailer with more than 81 million customers. As the authors of the popular book eBay PowerSeller Secrets, Debra and Brad Schepp are experts at making big money selling products on the Web. Now, in Amazon Top Seller Secrets, they show you why Amazon is the marketplace that will bring you more cash and more customers. Sellers will discover everything they need to:

Introduction 1

Ch. 1 Amazon, and You're Done 9

Ch. 2 Which Way Should I Go? 35

Ch. 3 You Have to Buy It Before You Can Sell It 61

Ch. 4 Creating Great Product Detail Pages 91

Ch. 5 Automating Your Amazon Business 119

Ch. 6 Customer Service Without the Smile 145

Ch. 7 Marketing Your Amazon Business 177

Ch. 8 Shipping: The Workhorse of Your Operation 217

Ch. 9 Life Beyond Amazon: Selling Through Other Venues 251

APP. A Amazon's Associates Program 285

APP. B The 18 Best Resources for Researching Anything Amazon 291

Index 299