Airline Survival Kit: Breaking Out of the Zero Profit Game » (New Edition)

An airline industry scholar and practitioner with 30 years experience describes the burdening complexities of the airline business, and the actual and perceived obstacles to achieving profits. Taneja discusses past and present business strategies, possible future prospects for worldwide passenger growth, and alternative airline business models—particularly those that have led to enduring success for a handful of companies. The study is written for airline senior executives, board members, major shareholders, government policy makers, manufacturers, and general readers interested in the plight of the airline companies. Annotation ©2003 Book News, Inc., Portland, OR