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Advertising to Children on TV Content, Impact, and Regulation »
Authors: Barrie Gunter, Mark Blades, Caroline Oates, Caroline Oates
ISBN-13: 9780805858303, ISBN-10: 080585830X
Format: Paperback
Publisher: Erlbaum, Lawrence Associates, Inc.
Date Published: July 2005
Edition: (Non-applicable)
Author Biography: Barrie Gunter
Book Synopsis
Gunter (University of Sheffield, UK) examines research concerned with advertising to children on television. The purpose of the book is to establish the status of knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can inform regulation of advertising aimed at young viewers. The research reviewed here investigates the content of television advertising aimed at children, children's understanding of advertising, and the influence of advertising on young viewers. Annotation ©2004 Book News, Inc., Portland, OR
Table of Contents
| 1 | The issues about television advertising to children | 1 |
| 2 | The nature of advertising to children | 14 |
| 3 | Children's early understanding of television advertisements | 30 |
| 4 | Advanced understanding of advertising | 48 |
| 5 | Theoretical approaches to studying children's understanding of advertisements | 62 |
| 6 | Advertising impact : knowledge, attitudes, and values | 81 |
| 7 | Advertising influence : choice and consumption | 102 |
| 8 | The incidental influence of advertising | 119 |
| 9 | Advertising regulation and research | 139 |
| 10 | Concluding comments | 164 |
Subjects
Business Books
Marketing & Sales Advertisting
Entertainment Media Advertising - History & Criticism
Entertainment Television Television Advertising
Entertainment Television Television Broadcasting - Social Aspects
Nonfiction Social Sciences Media & Communications
Science & Nature Social Sciences Media & Communications
Social Sciences Media & Communications Advertising - History & Criticism
Nonfiction Entertainment Media
Nonfiction Entertainment Television
Marketing & Sales AdvertistingEntertainment
Media Advertising - History & CriticismEntertainment
Television Television AdvertisingEntertainment
Television Television Broadcasting - Social AspectsNonfiction
Social Sciences Media & CommunicationsScience & Nature
Social Sciences Media & CommunicationsSocial Sciences
Media & Communications Advertising - History & CriticismNonfiction
Entertainment MediaNonfiction
Entertainment Television
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