Category Books

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s »

Authors: Inger L. Stole, Robert W. McChesney (Editor), John C. Nerone
ISBN-13: 9780252072994, ISBN-10: 0252072995
Format: Paperback
Publisher: University of Illinois Press
Date Published: December 2005
Edition: (Non-applicable)

1	The rise of a corporate culture : early consumer response	1
2	Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement	21
3	The drive for federal advertising regulation, 1933-35	49
4	A consumer movement divided : the birth of Consumers Union of the United States Inc	80
5	Defining the consumer agenda : the business community joins the fray	106
6	Legislative closure : the Wheeler-Lea amendment	138
7	Red-baiting the consumer movement	159