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Advertising and Popular Culture: Studies in Variety and Versatility » (1)
Authors: Sammy R. Danna
ISBN-13: 9780879725273, ISBN-10: 0879725273
Format: Hardcover
Publisher: University of Wisconsin Press
Date Published: June 1992
Edition: 1
Author Biography: Sammy R. Danna
Book Synopsis
Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.
Table of Contents
| Introduction | ||
| 1 | Advertising Is Everywhere | 1 |
| Conventional and Alternative Advertising Media: Two Views, Two Purposes | 3 | |
| 2 | Subliminal Perception and Other Comment and Crititism in Advertising | 22 |
| A Critique of Advertising: Stuart Chase on the "Godfather of Waste" | 23 | |
| Postum, Post Toasties and Patriotism | 29 | |
| Images of Yuppies in Popular Advertisements of the 1980s | 47 | |
| Subliminal Seduction: Real or Imagined? | 56 | |
| 3 | Unusual Advertising Forms and Uses | 63 |
| Advertising Trade Cards: Nineteenth Century Showcases | 64 | |
| T-Shirt Messages: Fortune or Folly for Advertisers? | 73 | |
| Mona Lisa Meets Madison Avenue: Advertising Spoofs of A Cultural Icon | 83 | |
| 4 | Specialized Advertising Forms and Applications | 93 |
| The Serialized Mini-Drama: A New Trend in Advertising | 94 | |
| Trends for the Twenty-First Century: The Senior Boom | 103 | |
| Language and Perfume: A Study of Symbol-Formation | 109 | |
| Humor in Advertising: It's Funny Business | 115 | |
| The Golliwog: Innocent Doll to Symbol of Racism | 124 | |
| 5 | Gender and Advertising | 133 |
| The Existence and Effectiveness of Sexual Content in Advertising | 134 | |
| Male Parent Images in Advertising | 141 | |
| Changing Male Image in Advertising: An Investigation | 146 | |
| Contributors | 160 |
Subjects
Business Books
Marketing & Sales Advertisting
Entertainment Media Advertising - History & Criticism
Nonfiction Social Sciences Media & Communications
Nonfiction Social Sciences General & Miscellaneous
Science & Nature Social Sciences Media & Communications
Science & Nature Social Sciences General & Miscellaneous
Social Sciences Media & Communications Advertising - History & Criticism
Social Sciences General & Miscellaneous Popular Culture Studies
Nonfiction Entertainment Media
Marketing & Sales AdvertistingEntertainment
Media Advertising - History & CriticismNonfiction
Social Sciences Media & CommunicationsNonfiction
Social Sciences General & MiscellaneousScience & Nature
Social Sciences Media & CommunicationsScience & Nature
Social Sciences General & MiscellaneousSocial Sciences
Media & Communications Advertising - History & CriticismSocial Sciences
General & Miscellaneous Popular Culture StudiesNonfiction
Entertainment Media
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