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Advertising Campaign Strategy: A Guide to Marketing Communication Plans » (4th Edition)
Authors: Donald Parente
ISBN-13: 9780324322712, ISBN-10: 0324322712
Format: Paperback
Publisher: Cengage Learning
Date Published: September 2005
Edition: 4th Edition
Author Biography: Donald Parente
Book Synopsis
Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.
Table of Contents
Subjects
Business Books
Careers & Employment Business Life & Skills
Business Books Marketing & Sales Advertisting
Business Books Marketing & Sales Marketing
Careers & Employment Business Life & SkillsBusiness Books
Marketing & Sales AdvertistingBusiness Books
Marketing & Sales Marketing