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Advancement President And The Academy » (Subsequent)

Book cover image of Advancement President And The Academy by Mary Kay Murphy

Authors: Mary Kay Murphy, Council for Advancement and Support of Education, Council for Advancement and Support Of E
ISBN-13: 9781573560283, ISBN-10: 1573560286
Format: Hardcover
Publisher: Greenwood Publishing Group, Incorporated
Date Published: September 1997
Edition: Subsequent

Author Biography: Mary Kay Murphy

MARY KAY MURPHY is associate vice president for development at Oglethorpe University in Atlanta.

Book Synopsis

This work highlights the importance of an advancement background for chief executive officers of colleges and universities. The editor has assembled a series of essays by successful college and university CEOs who clearly understand the importance of advancement to the effectiveness of their presidencies. These contributors candidly share what they have learned and the skills that helped them become successful leaders.

	List of Contributors
	Foreword: Leadership Skills and the Advancement President
	Foreword: What Conditions Invite an Advancement Leader to the Presidency?
	Preface: The Making of an Advancement President
Pt. 1	Becoming an Advancement President	1
Ch. 1	Presidents as Public Teachers	3
Ch. 2	Advancement Professionals Who Would Be Presidents	10
Ch. 3	An Advancement President's Perspective on Strategic Planning	23
Ch. 4	Creating and Marketing an Institutional Image	32
Pt. 2	The Advancement President at Research Universities, Public and Private Colleges, and Independent Schools	43
Ch. 5	The Advancement Role in the Research University	45
Ch. 6	The Advancement President in the Liberal Arts College - And Beyond	55
Ch. 7	Public and Private Partnerships: Leveraging Private Giving with Public Policies and Public Revenues	66
Ch. 8	State Universities, Legislative Constituencies, and the Advancement President	76
Ch. 9	The Advancement Professional as Head of School	87
Pt. 3	The Advancement President and the Institution's Diverse Constituencies	97
Ch. 10	Forging a United Vision Among Diverse Constituencies	99
Ch. 11	The Importance of Building Alliances and Networks: Alumni and the President-Advocate	111
Ch. 12	The Advancement of President and Board Development	119
Ch. 13	Community Relations and the College Mission	127
Ch. 14	The Advancement President and the Faculty	136
Ch. 15	Advancement as Preparation for a Presidency	145
App. A	Presidents/Heads from Advancement Ranks	157
App. B	Schools Offering Degrees, Certificates, and Other Educational Opportunities in Institutional Advancement	165
	Bibliography	171
	Index	187