List Books » Adams Streetwise Small Business Start-Up: Your Comprehensive Guide to Starting and Managing a Business
Authors: Bob Adams
ISBN-13: 9781558505810, ISBN-10: 1558505814
Format: Paperback
Publisher: Adams Media Corporation
Date Published: June 2002
Edition: (Non-applicable)
Entrepreneurs need to focus on every aspect of a small business, and Bob Adams provides instant access to streetwise advice on every small business topic. From getting big results from low-budget advertising to positioning your product or service, from getting financing to staying out legal trouble, Streetwise Small Business Start-Up has got you covered. It includes publicity, advertising, and marketing campaigns, budgets and cash flow projections, and more!
Bob Adams' Small Business Start-Up: Your Comprehensive Guide To Starting And Managing A Business is a complete "how to" workshop under one cover and provides the aspiring entrepreneur and small business proprietor. Every aspect of aspect of getting a business up and running is comprehensively covered beginning with developing a business strategy and plan, to advertising, promotion and publicity, to financing, cash management, and employee recruitment. Regardless of the service or product your anticipated venture will be producing for today's highly competitive marketplace, begin with a thorough, cover-to-cover reading of Bob Adams' Small Business Start-Up.