Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life » (Bargain)

David Zinczenko serves as spokesperson for all issues affecting men, with platforms including an op-ed piece for the New York Times on fast food and obesity. He is a regular guest on national news programs ranging from CNN to 48 Hours, from VH-1 to CBS's The Early Show. He was named by People magazine as one of 2003's "50 Most Eligible Bachelors." He divides his time between Allentown, Pennsylvania, and New York City.

Ted Spiker, an assistant professor of journalism at the University of Florida, is a contributing editor to Men's Health. His work has also been published in Fortune; O, The Oprah Magazine; Instyle; Sports Illustrated Women; Writer's Digest, Adventure Sports; and more. He currently resides in Gainesville, Florida.

"The Abs Diet is a sensible eating and exercise plan, not a fad diet. The Abs Diet Power foods and the Abs Diet Workout are designed to make you fit, healthy, and lean for life. If you want to get on top of your game, this is where you start. Remember: Don't cheat yourself, treat yourself."

-The Rock, movie star

"The Abs Diet is a must read for anyone who is serious about building a healthy body and changing to a healthy lifestyle. Most diets are based on gimmicks that set you up for failure; this is the first program I have seen that promotes a lifestyle change that anyone can live with."

-David R. Pearson, Ph.D., director of the strength-research laboratory at Ball State University in Muncie, Indiana

"Finally, a diet that's focused on what you can eat, not what you can't! The Abs Diet isn't just about aesthetics, though. You'll look good, but you'll feel great-and you'll succeed at last! The Abs Diet addresses the reality of people's everyday lives and shows them how to improve their health through smart eating and exercise."

-Heidi Skolnik, R.D., staff nutritionist for the New York Giants

"Clear, crisp, refreshingly sensible, and as entertaining as it is enlightening, The Abs Diet will reward its readers handsomely. There are few 'diet books' that I am willing to endorse; I endorse this one enthusiastically. If you have an abdomen, get this book!"

-David L. Katz, M.D., director of medical studies in public health at Yale University School of Medicine and director of the Yale Prevention Research Center

Whether you want to change your body to improve your health, your looks, your athletic performance, or your sex appeal, The Abs Diet offers you a simple promise: If you follow this plan, you will transform your body so that you can accomplish each and every one of those goals. As a bonus, The Abs Diet will do something more than just enhance your life-The Abs Diet is going to save it. In addition, just look at what you'll gain:

o A fitter, healthier, sexier body. (Both women and men rate a flat stomach as the most appealing muscle group.)

o Freedom from back pain and injury. (In one study, firmer abs were found to be the most important predictor of one's overall health.)

o A longer, healthier life. (The right diet can fight cancer, heart disease, high blood pressure, and more.)

o A better sex life. (Learn the diet-and-

exercise prescription for total sexcellence.)

Publishers Weekly

Eat everything. Concentrate on whole grains. Drink milk. Balance protein with carbohydrates. Avoid processed sugars. Do some exercise. The idea that a diet book making such proposals comes as a pleasant surprise shows just how far afield we've gone in the search for new ways to be fit. The only thing new about this diet by the editor-in-chief of Men's Health is its name, and this, one can presume, is because nowadays, a book simply called "Sensible Eating" wouldn't sell. The book's title is indeed misleading; only the final chapter deals solely with abs. The rest is full of rational recommendations for a realistic diet plan: eat more and smaller meals; have oatmeal in the morning for a nourishing breakfast; don't starve yourself; drink plenty of water; and stay away from sodas and foods that contain high-fructose corn syrup. Whether readers will, in the end, walk away with abs of steel is not really the point. They'll control their weight in a healthy way, without counting calories, cutting out whole food groups or supporting the beef futures market. Best of all, this book tells readers why it works: increase your body's metabolism, gain some muscle and fat burns away. The authors make this seem like a fresh and very attainable ideal. (June) Copyright 2004 Reed Business Information.