Authors: Richard Jackson Harris
ISBN-13: 9780805846607, ISBN-10: 0805846603
Format: Hardcover
Publisher: Taylor & Francis, Inc.
Date Published: June 2004
Edition: 4th Edition
In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior.
Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics sex, violence, advertising to lesser-studied topics, such as values, sports, and entertainment education.
The fifth and fully updated edition offers:
The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
1 | Mass communication in society : swimming in the media sea | 1 |
2 | Research and theory in mass communication : how we study media scientifically | 18 |
3 | Media portrayals of groups : distorted social mirrors | 53 |
4 | Advertising and marketing : baiting, catching, and reeling us in | 92 |
5 | Children and media : more than just little adults | 124 |
6 | Sports and music : emotion in high gear | 151 |
7 | News : setting the agenda about the world | 187 |
8 | Politics : using news and advertising to win elections | 225 |
9 | Violence : watching all that mayhem really matters | 255 |
10 | Sex : pornography, innuendo, and rape as a turn-on | 287 |
11 | Teaching values and health : media as parent, priest, physician, and moral arbiter | 317 |
12 | Handling media : living with new technologies and communicating about media | 352 |