6 Steps to Free Publicity, Third Edition »

Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world.

Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it.

This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers:

• Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles.
• How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files.
• How to perform on radio, TV, or the Web like a pro.
• Publicity writing tips that ensure you'll be easily found online through search engines.
• Strategies for building an audience of fervent fans online or within a geographical or special-interest community.

Introduction to the Third Edition 7 Part I Getting Started With Publicity Chapter 1 Riches...Credibility...Prestige...Opportunity-What Publicity Can Do for You 13 Chapter 2 Thinking Like a Publicity Hound 21 Chapter 3 The Comfort Factor: Exposure Without Feeling Exposed 37 Part II Writing to Get Publicity Chapter 4 6 Steps to Free Publicity: Creating and Distributing a News Release 53 Chapter 5 Supporting the Story With a Media Kit or Online Media Room 69 Chapter 6 Letters That Pitch for You, Rattle the Public, or Roll Out Your Message 79 Chapter 7 Tip Sheets That Keep You in People's Minds, Files, and Favorites 91 Chapter 8 Painlessly Publishing Articles Yourself 103 Chapter 9 Advertorials That Don't Cost You a Cent 119 Part III Speaking and Acting for Publicity Chapter 10 Staging Magnet Events 129 Chapter 11 Speaking, for Fee or Free 137 Chapter 12 Hitting the Airwaves, on the Radio, TV, or the Web 151 Chapter 13 Schmoozing That Puts You in the Public Eye 167 Part IV Polishing Your Publicity Skills Chapter 14 Cooperating With Reporters 181 Chapter 15 Performing on Radio and TV Like a Pro 193 Chapter 16 Pitching Over the Phone 203 Chapter 17 10 Pitfalls in Publicity Writing-and How to Avoid Them 207 Chapter 18 77 Ways to Get Unstuck When Trying to Write 215 Chapter 19 Getting Sizzling, Forceful Testimonials 221 Chapter 20 How to Concoct Creative Angles, Images, and Exploits 233 Chapter 21 Becoming Findable Through Search Engines 239 Chapter 22 Making Time to Publicize 247 Part V Keeping the Publicity Momentum Going Chapter 23 Capitalizing and Building on Your Free Publicity 255 Chapter 24 Resources for Your Publicity Campaigns 261 Index 279 About the Author 287