1,001 Ways to Keep Customers Coming Back: Wow Ideas That Make Customers Happy and Increase Your Bottom Line »

Donna Greiner and Theodore B. Kinni are cofounders of The Business Reader, a business-to-business bookseller based in Williamsburg, Virginia. The publishers of the Business Reader Review, they are the authors of three additional books exploring the best practices in management, creativity, and manufacturing, and have written articles and reviews for many magazines and newspapers.

The difference between success and failure in today's competitive marketplace can often be measured in customer satisfaction. The companies that prosper are the ones that have found ever more creative ways to maintain and grow their customer base. In 1,001 Ways to Keep Customers Coming Back, you will find the best customer-retention techniques used today by such companies as Levi Strauss, Nordstrom, Fidelity Investments, Sprint, and scores of others. Insightful, entertaining, and timely, this book offers a wealth of proven strategies organized by eight guiding principles of customer retention: giving more bang for the buck, creating communities of interest, standing behind your product, practicing philanthropic giving, rewarding loyalty, making it convenient to come back, notifying when it's time to buy, and listening to the voice of the customer.

Contents
Foreword Acknowledgments Introduction: Keep Them Coming Back
1. Create a Better Bundle
2. Use Incentives to Drive Sales
3. Tap Into Communities of Interest
4. Stand Behind Your Work
5. Give in Order to Receive
6. Reward Every Customer
7. Special Customers—Special Rewards
8. Make It Easy
9. Go to Your Customers
10. Give Customers What They Want
11. Become a Customer Service Champ
Index