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2 results for "9781400064281"

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Made to Stick: Why Some Ideas Survive and Others Die

Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath | Jan 2, 2007
4.6 out of 5 stars
4,911
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"The most basic way to get someone's attention is this: Break a pattern."
Highlighted by 3,006 Kindle readers

Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

Brand Warfare: 10 Rules for Building the Killer Brand: 10 Rules for Building the Killer Brand

Part of: MARKETING/SALES/ADV & PROMO (81 books) | by David D'Alessandro | Sep 13, 2002
4.2 out of 5 stars
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