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Chinese Multinationals Illustrated Edition
Purchase options and add-ons
The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.
Contents: Corporate Strategies of Chinese Multinationals (Z-M Jin); China's Go Global Policy (Z-X Li); China's Outward Foreign Direct Investment (Z-X Li); The Internationalization Process of Chinese Multinationals (R-P Kang); International Marketing Strategies of Chinese Multinationals: The Experience of Bird, Haier, and TCL (Z-H Hu & G Wang); Technology-Based Competition and Chinese Multinationals (J-P Larçon & G Barré); Innovation and Knowledge Transfer in Chinese Multinationals (D-H Li); Corporate Culture and Organization of Chinese Multinationals (Y-H Wang); Chinese Multinationals and Global Value Chains Lenovo (F Duhamel); Alliances, Joint-Ventures and Chinese Multinationals (P Dussauge).
- ISBN-109812835598
- ISBN-13978-9812835598
- EditionIllustrated
- PublisherWspc
- Publication dateOctober 22, 2008
- LanguageEnglish
- Dimensions6 x 0.68 x 9 inches
- Print length300 pages
Editorial Reviews
Review
At a time where globalization is both a great opportunity and a challenge to many societies, companies and individuals, this book is a very useful contribution. It helps us understand how Chinese companies are using their domestic successes to accelerate their development and enhance their access to new markets or new technologies. --Henri de Castries, Chairman and CEO, Management Board AXA, Paris, France
Strategy and international business professors have long analysed multinational corporations based in developed economies. But in the past decade, we have seen the emergence of business giants from emerging markets, notably China. Jean-Paul Larçon from HEC Paris, in collaboration with colleagues from the Tsinghua School of Management, has now edited a book of cases that provide a rich insight into the problems as well as the successes of internationalisation by chinese multinationals. This book will be an invaluable source for academics and practitioners trying to understand the emergence of these new global players. --Saul Estrin, Professor of Economics, London School of Economics, UK
Product details
- Publisher : Wspc; Illustrated edition (October 22, 2008)
- Language : English
- Paperback : 300 pages
- ISBN-10 : 9812835598
- ISBN-13 : 978-9812835598
- Item Weight : 1.05 pounds
- Dimensions : 6 x 0.68 x 9 inches
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