Select delivery location
See All Buying Options
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Rosemarie Schmidt
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Television Advertising and Televangelism (Pragmatics & Beyond) Paperback – January 1, 1986

by Rosemarie Schmidt (Author), Joseph F. Kess (Author)
See all formats and editions
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Read more Read less
Previous page
  1. Print length
    94 pages
  2. Language
    English
  3. Publisher
    John Benjamins Publishing Company
  4. Publication date
    January 1, 1986
  5. Dimensions
    5.98 x 0.26 x 9.02 inches
  6. ISBN-10
    9027225559
  7. ISBN-13
    978-9027225559
  8. See all details
Next page
The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Product details

  • Publisher ‏ : ‎ John Benjamins Publishing Company (January 1, 1986)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 94 pages
  • ISBN-10 ‏ : ‎ 9027225559
  • ISBN-13 ‏ : ‎ 978-9027225559
  • Item Weight ‏ : ‎ 6.7 ounces
  • Dimensions ‏ : ‎ 5.98 x 0.26 x 9.02 inches

About the author

Follow authors to get new release updates, plus improved recommendations.
Rosemarie Schmidt

Rosemarie Schmidt

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

No customer reviews