Review
David Botsford has written a book which is of superbly high standard. He challenges us to see the smoking issue against a wider backdrop and to see that our own work extends outside the actual session of hypnotherapy. The whole work is insightful and is one of the most valuable reference manuals that I have ever come across. I would say that this is an essential addition to the bookshelf of every hypnotherapist. This will soon be regarded as the best book available in this field. It certainly deserves to be given this distinction. --David Slater, BA, DHyp, Clinical Hypnotherapist and Counsellor
Starting with the basics of trance, the book covers every conceivable aspect of smoking cessation; from home visits to corporate seminars, from satisfaction guarantees to self-hypnosis, and from marketing to marijuana, this book attempts to be the definitive practitioner manual on the subject. And a very good job it does too. The author's central message is that it is not enough to simply hypnotize a client and give them suggestions to become a non-smoker; rather, the hypnotherapist must also equip the client to deal with situations they might face in the future. The author draws from a diverse spectrum of techniques - from Ericksonian Hypnotherapy, NLP, Stress Management and Cognitive Therapy to Yoga and the Hawaiian Kahuna. --Rob Woodgate, Editor, The Hypnotherapy Journal
From individuals to groups - to corporate training - this book provides the whole "smoking cessation" experience, puff by puff , thought by thought. There are bags of suggestions, pages of "what if ... " answers and many inspiring inductions. There is even a 55 point check list for the therapy session and a tips for success list. The manual makes fabulous use of metaphors to demonstrate the smoking habit and the creation of a new habit of non-smoking. It applies logic to an illogical behavior and if you ever doubted NLP and Hypnotherapy for smoking cessation then you simply have to read this book! --Tom Barber, Principal Tutor, Contemporary College of Therapeutic Studies
Starting with the basics of trance, the book covers every conceivable aspect of smoking cessation; from home visits to corporate seminars, from satisfaction guarantees to self-hypnosis, and from marketing to marijuana, this book attempts to be the definitive practitioner manual on the subject. And a very good job it does too. The author's central message is that it is not enough to simply hypnotize a client and give them suggestions to become a non-smoker; rather, the hypnotherapist must also equip the client to deal with situations they might face in the future. The author draws from a diverse spectrum of techniques - from Ericksonian Hypnotherapy, NLP, Stress Management and Cognitive Therapy to Yoga and the Hawaiian Kahuna. --Rob Woodgate, Editor, The Hypnotherapy Journal
From individuals to groups - to corporate training - this book provides the whole "smoking cessation" experience, puff by puff , thought by thought. There are bags of suggestions, pages of "what if ... " answers and many inspiring inductions. There is even a 55 point check list for the therapy session and a tips for success list. The manual makes fabulous use of metaphors to demonstrate the smoking habit and the creation of a new habit of non-smoking. It applies logic to an illogical behavior and if you ever doubted NLP and Hypnotherapy for smoking cessation then you simply have to read this book! --Tom Barber, Principal Tutor, Contemporary College of Therapeutic Studies
About the Author
David Botsford is a clinical hypnotherapist with a practice in Harley Street, London, where he works particularly in the areas of personal growth, emotional well-being and smoking cessation. He trained with the National School of Hypnosis and Psychotherapy, and became an NLP Practitioner with McKenna-Breen. He is a member of the National Council for Hypnotherapy and contributes to the Hypnotherapy Journal.
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