Buy used:
$31.32
Get Fast, Free Shipping with Amazon Prime
FREE delivery Tuesday, May 21 on orders shipped by Amazon over $35
Used: Very Good | Details
Sold by Luna Mission
Fulfilled by Amazon
Condition: Used: Very Good
Comment: A book is in excellent condition. No obvious damage to the cover. No missing or damaged pages, no creases or tears, has minimal underlining/highlighting of text. No writing in the margins. May have very minimal identifying marks on the inside cover. Very minimal wear and tear.

Fulfillment by Amazon (FBA) is a service we offer sellers that lets them store their products in Amazon's fulfillment centers, and we directly pack, ship, and provide customer service for these products. Something we hope you'll especially enjoy: FBA items qualify for FREE Shipping and Amazon Prime.

If you're a seller, Fulfillment by Amazon can help you grow your business. Learn more about the program.

Access codes and supplements are not guaranteed with used items.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Richard K. Thomas
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Marketing Health Services, Second Edition Second Edition

by Richard K. Thomas (Author)
4.0 4.0 out of 5 stars 17 ratings
See all formats and editions

There is a newer edition of this item:

Marketing Health Services, Third Edition
Marketing Health Services, Third Edition
$43.99
(57)
Only 1 left in stock - order soon.
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
Read more Read less
Previous page
  1. ISBN-10
    156793336X
  2. ISBN-13
    978-1567933369
  3. Edition
    Second Edition
  4. Publisher
    Health Administration Press
  5. Publication date
    December 21, 2009
  6. Language
    English
  7. Dimensions
    7 x 1.5 x 10 inches
  8. Print length
    495 pages
  9. See all details
Next page
Amazon First Reads | Editors' picks at exclusive prices

Editorial Reviews

About the Author

Richard K. Thomas, PhD, is vice president of Health and Performance Resources and has been involved in healthcare market research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 30 years. He is an adjunct faculty member of The University of Tennessee Health Science Center and the University of Mississippi and is a fellow of the Center for Population Studies at the University of Mississippi. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association.

Product details

  • Publisher ‏ : ‎ Health Administration Press; Second Edition (December 21, 2009)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 495 pages
  • ISBN-10 ‏ : ‎ 156793336X
  • ISBN-13 ‏ : ‎ 978-1567933369
  • Item Weight ‏ : ‎ 2.44 pounds
  • Dimensions ‏ : ‎ 7 x 1.5 x 10 inches
  • Customer Reviews:
    4.0 4.0 out of 5 stars 17 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Richard K. Thomas

Richard K. Thomas

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Richard K. Thomas lives in Elizabethtown, Kentucky, with his wife, Marilyn. Richard and his wife have three grown children, Andrew, Kenneth, and Bethany. The Resurrected Ones was originally intended to be a story for his children. Over the years it grew into lengthy manuscript, which has now been published. He served as a program director and CEO of several programs that served youthful offenders. While living in Alaska, he served in administrative roles in youth programs located in Dot Lake, Nome, and Kodiak. In 1997, he and his wife had an opportunity to relocate back east. He has lived in Kentucky ever since, and he serves as a Program Administrator with the Commonwealth of Kentucky.

Customer reviews

4 out of 5 stars
4 out of 5
17 global ratings

Top reviews from the United States

Dr. Hunter
5.0 out of 5 stars The Definitive Healthcare Marketing Book!
Reviewed in the United States on July 7, 2013
Verified Purchase
I thoroughly enjoyed reading Dr. Thomas' book on healthcare marketing. A "must have" resource whether one is pursuing a degree in healthcare administration, teaching a course in healthcare marketing or working in the field as a marketing professional.
One person found this helpful
Helpful
 Report
Clinton Nawrocki
3.0 out of 5 stars It's Okay
Reviewed in the United States on December 27, 2012
Verified Purchase
The person I bought it for said it was just fine. 1 2 3 4 5 6 7 8 9
Helpful
 Report
Nini_606
4.0 out of 5 stars Lots of information
Reviewed in the United States on April 19, 2014
Verified Purchase
This book has lots of information regarding marketing and the history of marketing. It wasn't that interesting to me but very informative.
Helpful
 Report
John C. Vaughan
5.0 out of 5 stars Excellent book on marketing which gives the basics
Reviewed in the United States on April 29, 2013
Verified Purchase
This is required textbook for marketing at GWU. The book is easy to read and quite comprehensive. It is been very helpful to understand healthcare marketing.
Helpful
 Report
Sheila
1.0 out of 5 stars Rental
Reviewed in the United States on February 22, 2014
Verified Purchase
It was my first experience with renting a book. The quality was not good, lot of high light but more crappy writing in some very important area of the book. Will not do rental again.
Helpful
 Report
Temperance Scott
5.0 out of 5 stars 👍🏽
Reviewed in the United States on July 25, 2018
Verified Purchase
Great item!!!
Helpful
 Report
Erica Hill
5.0 out of 5 stars Love it!
Reviewed in the United States on June 16, 2013
Verified Purchase
Very easy to read & informative! A great read for leaders & business owners. This is a must read for all leadership levels.
Helpful
 Report
Debra Peters
3.0 out of 5 stars Three Stars
Reviewed in the United States on August 4, 2014
Verified Purchase
It was an easy read for class.
Helpful
 Report