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Hans Jansson
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Industrial Products: A Guide to the International Marketing Economics Model (Haworth Series in International Business, 10) 1st Edition

by Erdener Kaynak (Author), Hans Jansson (Author)
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Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
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  1. ISBN-10
    1560244259
  2. ISBN-13
    978-1560244257
  3. Edition
    1st
  4. Publisher
    Routledge
  5. Publication date
    April 19, 1994
  6. Language
    English
  7. Dimensions
    6 x 0.75 x 8.75 inches
  8. Print length
    246 pages
  9. See all details
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About the Author

Kaynak, Erdener; Jansson, Hans

Product details

  • Publisher ‏ : ‎ Routledge; 1st edition (April 19, 1994)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 246 pages
  • ISBN-10 ‏ : ‎ 1560244259
  • ISBN-13 ‏ : ‎ 978-1560244257
  • Item Weight ‏ : ‎ 1.2 pounds
  • Dimensions ‏ : ‎ 6 x 0.75 x 8.75 inches

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Hans Jansson

Hans Jansson

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