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Connecting With Your Customers (Results-Driven Manager, The) Paperback – November 21, 2006

5.0 5.0 out of 5 stars 1 rating
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Companies today must learn how to forge a more valuable connection with their customers and deliver unprecedented results. In this concise, engaging volume, managers will find the ideas and tools for understanding customers’ needs, communicating with customers, and enhancing their loyalty.
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Previous page
  1. Print length
    178 pages
  2. Language
    English
  3. Publisher
    Harvard Business Press
  4. Publication date
    November 21, 2006
  5. Dimensions
    5.25 x 0.5 x 8.5 inches
  6. ISBN-10
    1422103234
  7. ISBN-13
    978-1422103234
  8. See all details
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From the Back Cover

No matter where you work in your organization, you can get to know your customers better—and generate valuable results for your company. Connecting with Your Customers provides tested strategies for forging positive relationships with customers. Learn to:
  • • Identify your organization’s most profitable customers
  • • Use powerful communication tactics to influence customers’ behavior
  • • Boost profits by winning customers’ loyalty
  • • Develop successful products and services with your customers’ help
THE RESULTS-DRIVEN MANAGER

The Results-Driven Manager series collects timely articles from Harvard Management Update and Harvard Management Communication Letter to help managers sharpen their skills, increase their effectiveness, and gain a competitive edge. Presented in a concise, accessible format to save managers valuable time, these books offer authoritative insights and techniques for improving job performance and achieving immediate results.

About the Author

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

Product details

  • Publisher ‏ : ‎ Harvard Business Press; First Trade Paper Edition (November 21, 2006)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 178 pages
  • ISBN-10 ‏ : ‎ 1422103234
  • ISBN-13 ‏ : ‎ 978-1422103234
  • Item Weight ‏ : ‎ 7.1 ounces
  • Dimensions ‏ : ‎ 5.25 x 0.5 x 8.5 inches
  • Customer Reviews:
    5.0 5.0 out of 5 stars 1 rating

Customer reviews

5 out of 5 stars
5 out of 5
1 global rating

Top review from the United States

L. Mikko
5.0 out of 5 stars A book for understanding customer processes!
Reviewed in the United States on May 7, 2007
This is a very good book for re-evaluating your customers, and how do they really act. If you understand customer process, you can reach new customers and also keep them.

This is the book for thinking and learning the basics again!
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