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Valerie Fitzgerald
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Heart & Sold: How to Survive and Thrive in Real Estate Paperback – May 19, 2009

by Valerie Fitzgerald (Author)
4.2 4.2 out of 5 stars 44 ratings
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Heart and Sold is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business -- regardless of the country's economic situation. Valerie Fitzgerald, one of the country's leading real estate agents, candidly recounts her personal journey from unemployed single parent to entrepreneur, philanthropist, and renowned corporate executive.

From beginners just getting started in residential real estate to seasoned agents -- or anyone in business looking to take their game to the next level -- this step-by-step guide teaches readers the art of selling. With her personal touch, Fitzgerald shows readers how to manage clients with style, choose the right company and the best mentor, establish a stellar reputation in their field, develop a daily schedule for running a home office, and maintain a successful attitude every day. With all of her tools at their fingertips, readers will also soon be shooting for the stars. Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of an empire with the intimacy of her family, and is a model for working and living that can be applied to any desire or discipline.
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Previous page
  1. Print length
    320 pages
  2. Language
    English
  3. Publication date
    May 19, 2009
  4. Dimensions
    5.5 x 1.1 x 8.5 inches
  5. ISBN-10
    1416542922
  6. ISBN-13
    978-1416542926
  7. See all details
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The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Editorial Reviews

From Publishers Weekly

Tales from the residential real estate trenches are complete with attempted tear-jerking from former model Fitzgerald. The author took a running start at selling real estate after leaving behind a violent ex-husband in New York and arriving in L.A. with her infant daughter in tow, with few belongings, no education and no job prospects. After a rocky start, she's grown to be one of the most successful agents for Coldwell Banker. Fitzgerald runs through frustratingly general advice on ambition, leadership, building rapport among would-be clients, navigating a bewildering industry and looking the part of a successful businesswoman. Though Fitzgerald strives for practical advice with cheerful chapter wrapup lessons, interviews with inspirational professionals and practice sales scripts, the advice is disorganized and vague, and the personal-story prose off-putting and melodramatic (My fairy-tale husband and life had shattered on the marble floor like a fallen mirror—razor-sharp shards of glass lacerating my hopes, my dreams, and my heart). Would-be realtors seeking advice would be best off looking elsewhere, as this book tries too hard to be both a memoir and a how-to guide, and thus falls short at both. (Mar.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"Through her absorbing stories and life experiences Valerie gives advice to anyone looking for a new beginning in their life or business. A great read." -- Larry King

"After reading this book, you will feel that you too can accomplish anything your heart desires." -- Vanna White

"Heart and Sold is inspirational for any woman -- or anyone -- struggling to build a business of their own. Valerie's personal triumphs will make you feel like you can do anything." -- Leeza Gibbons

Product details

  • Publisher ‏ : ‎ Atria (May 19, 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 320 pages
  • ISBN-10 ‏ : ‎ 1416542922
  • ISBN-13 ‏ : ‎ 978-1416542926
  • Item Weight ‏ : ‎ 11.9 ounces
  • Dimensions ‏ : ‎ 5.5 x 1.1 x 8.5 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 44 ratings

About the author

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Valerie Fitzgerald

Valerie Fitzgerald

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As a single mom with a successful real estate career, Valerie Fitzgerald ascribes to the belief that you can achieve anything in life that you set your mind to - as long as you believe in your own personal power.

Over the last nineteen years, Valerie has risen to the top of the real estate world by single-handedly building a multi-million dollar real estate business from the ground up, establishing her own charity foundation, and speaking to thousands of people around the country at numerous business conventions. Her talent for the real estate business along with her drive for success have repeatedly put her on Coldwell Banker's Top 10 Agents Nationwide list, and earned her the prestigious honor of being recognized as the real estate agent with the highest residential real estate sales volume in Los Angeles County for a given year. Most recently, Valerie is honored by the Wall Street Journal as being among the Top 200 real estate agents nationwide, and won The Los Angeles Business Journal's 2008 Excellence in Marketing award.

Valerie's new book, Heart and Sold, is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business--regardless of the country's economic situation.

Customer reviews

4.2 out of 5 stars
4.2 out of 5
44 global ratings

Top reviews from the United States

Angela J
5.0 out of 5 stars Must read for aspiring business women
Reviewed in the United States on February 16, 2014
Verified Purchase
The first few chapters of this book brought me to tears several times because I can connect with her
story.
As for technical, cut and dry advice on succeeding in real estate, I feel like this book was worth reading,
but not mind blowing.
Where it was invaluable to me was in its inspirational message and the advice she gives on where your
frame of mind should be.
Great book. I'm so glad she was willing to share her story.
One person found this helpful
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Nancy J. Deichman
4.0 out of 5 stars A story to tell
Reviewed in the United States on February 20, 2010
Verified Purchase
An easy read, and she certainly overcame many obstaclees to create her own success.
My career also stemmed from personal hardship, and I could relate to the author in many ways. I enjoyed the book very much, and have often thought about sharing my story in a book. The book is inspiring, and a great chick book.

Nancy Deichman
One person found this helpful
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K. Jones
5.0 out of 5 stars Inspirational!
Reviewed in the United States on February 9, 2010
Verified Purchase
Valerie Fitzgeralds book "Heart and Sold" is an inspirational read for anyone and the practical and down to earth advice is priceless. Being newly divorced after 30 years and having to start my life over, reading this book gave me hope and a plan. I have post it notes on different pages and have photocopied others. I look forward to using the workbook to further my experience. This is a must read!
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Bookluver
1.0 out of 5 stars One Star
Reviewed in the United States on March 7, 2016
Verified Purchase
Not worth the money.
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Josh Montgomery
5.0 out of 5 stars Inspiring Story
Reviewed in the United States on March 14, 2012
Verified Purchase
Great book. I read it in just a few hours. It's full of Valerie's stories and anecdotes of how she became a successful realtor. Full of advise and interviews with some of her mentors. Not a comprehensive how-to book like Tom Hopkins book. If you get motivated and inspired by other peoples stories of success then this book is for you.
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D. Potter
5.0 out of 5 stars What an inspiration!!
Reviewed in the United States on May 22, 2009
Verified Purchase
The beautiful Valerie Fitzgerald has written a "bible" for those wanting to pull themselves up and get going in life. Her book might help us become materially wealthy, and it is sure to make our personal strengths richer. I recommend this very well written book to anyone who has hope and a pulse.

Deborah Dozier Potter, author of Let Buster Lead  Let Buster Lead
One person found this helpful
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Reignman
4.0 out of 5 stars Good read
Reviewed in the United States on November 14, 2015
Verified Purchase
Great lessons, nothing groundbreaking, good read
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D. Ehrlich
5.0 out of 5 stars From the heart
Reviewed in the United States on November 20, 2019
Verified Purchase
This book is a great read, especially for women thinking about real estate as a career. Valerie is the real deal
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Top reviews from other countries

Erin C.
5.0 out of 5 stars Love it!
Reviewed in Canada on June 12, 2014
Verified Purchase
Absolutely love this book. Valerie speaks from experience, and most importantly, from her heart. An excellent reference and source of inspiration.
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