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Virus of the Mind: The New Science of the Meme Hardcover – January 1, 2009
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Virus of the Mind is the first popular book devoted to the science of memetics, a controversial new field that transcends psychology, biology, anthropology, and cognitive science. Memetics is the science of memes, the invisible but very real DNA of human society.
In Virus of the Mind, Richard Brodie carefully builds on the work of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who have become fascinated with memes and their potential impact on our lives. But Richard goes beyond science and dives into the meat of the issue: is the emergence of this new science going to have an impact on our lives like the emergence of atomic physics did in the Cold War? He would say the impact will be at least as great. While atomic bombs affect everybody’s life, viruses of the mind touch lives in a more personal and more pernicious way.
Mind viruses have already infected governments, educational systems, and inner cities, leading to some of the most pervasive and troublesome problems of society today: youth gangs, the welfare cycle, the deterioration of the public schools, and ever-growing government bureaucracy.
Viruses of the mind are not a future worry: they are here with us now and are evolving to become better and better at their job of infecting us. The recent explosion of mass media and the information superhighway has made the earth a prime breeding ground for viruses of the mind.
Will there be a mental plague? Will only some of us survive with our free will intact? Richard Brodie weaves together science, ethics, and current events as he raises these and other very disturbing questions about memes.
- Print length249 pages
- LanguageEnglish
- PublisherHay House Inc
- Publication dateJanuary 1, 2009
- Dimensions6 x 1.25 x 9 inches
- ISBN-101401924689
- ISBN-13978-1401924683
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About the Author
Richard Brodie is best known as the original author of Microsoft Word. His self-help book, Getting Past OK, is an international bestseller. His groundbreaking book on memes, Virus of the Mind, spent 52 weeks on the Amazon.com Hot 100 and is used as a text in many college courses. An accomplished speaker, Richard has appeared on dozens of television and radio shows, including The Oprah Winfrey Show.
Richard continues to pursue wide and varied interests, which he occasionally blogs about.
Product details
- Publisher : Hay House Inc (January 1, 2009)
- Language : English
- Hardcover : 249 pages
- ISBN-10 : 1401924689
- ISBN-13 : 978-1401924683
- Item Weight : 1.2 pounds
- Dimensions : 6 x 1.25 x 9 inches
- Best Sellers Rank: #466,572 in Books (See Top 100 in Books)
- #1,224 in Popular Social Psychology & Interactions
- #1,544 in New Thought
- #10,356 in Personal Transformation Self-Help
- Customer Reviews:
About the author
Richard Brodie dropped out of Harvard to join Bill Gates in the personal-computer revolution at Microsoft. There he wrote the first version of Microsoft Word before becoming Gates's technical assistant. His books Getting Past OK and Virus of the Mind are international bestsellers, published in many languages across the globe.
A lover of technological progress, he made a deal with marketing manager Jeff Raikes in 1983. Jeff wanted to save time and ship the first version of Microsoft Word without support for a new device called a "mouse." Jeff's research showed that none of their users had demand for such a device. Richard thought hard and promised to put in mouse support in one week, working night and day. Jeff agreed on Friday afternoon. The version with mouse support was on his desk Thursday morning. Jeff went on to become the president of Microsoft's business division.
Before leaving Microsoft, Richard led the design for the Windows version of Word, code-named "Cashmere." Bill Gates always thought the name referred to the fact that Bill liked to wear cashmere sweaters, but in reality it came from passing through the Washington town of Cashmere during a river-rafting trip with some Microsoft colleagues.
During the Cashmere design, Richard came up with the idea of the Combo Box (a combination text box and drop-down menu widely used today), the Ribbon (a strip of buttons at the top of the screen used to display and change formatting), and his favorite, the squiggly red underline that checked and flagged spelling errors automatically.
Not being a nine-to-five kind of guy, Richard retired when Microsoft went public, before Cashmere shipped. When it did, he was distressed to see the squiggly red underline hadn't been included. Nor was it included in the next version. Finally, he cornered development manager Chris Mason in the Microsoft Cafeteria and asked why they hadn't done what he thought was the coolest feature.
"Oh, it's too hard," said Chris. "No it's not!" said Richard. "You just do this and this and this..." Chris thought for two seconds and said, "Oh, you're right, that's easy. We'll put it in." And it was in the next version. "Why didn't they pick up the phone and ask me how to do it?" Richard wondered. It's not like I moved to the moon. It was in the next version.
In retirement, Richard sampled many personal-growth groups (as he put it, "I joined cults as a hobby) and boiled down what he thought were the best ideas into his book Getting Past OK. As part of that research he saw the importance of the idea of "memes" -- contagious ideas that evolve in our culture -- and realized there wasn't a book about them, so he wrote one: Virus of the Mind.
Richard has appeared on numerous radio and TV shows, including Oprah, and maintains an eclectic blog at www.liontales.com where he shares his thoughts and stories. His current hobby is poker, and he has appeared on television a few times playing big tournaments. ("With somewhat limited success," he says. "So far.") He lives in Kirkland, Washington.
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Its a great eye opener, eventhough I already had some understanding of the idea of MEMES (which in my language I call it indoctrination) I was happy to know there was something out there to point to this phenomena. After you read this book or listen to it consider The Avatar Course, it is like the continuing or an action step to discover al these sabotaging memes you hold.
memetics while trying to be a self-help book. Brodie gives a
nice overview of the concept of memes, where it started, and how
memes exist in current society. He then goes over the
destructive side of memes while keeping the subject light and
somewhat humorous. Brodie's writing style makes the subject easy
to follow and a very quick read. From reading the book, one gets
a quick understanding of how others can use memes to influence
ones behavior, which serves the reader with the ability to look
how things are being presented to them; wether in news,
commercials or relationships.
Brodie used the first half of the book to explain where the
existence of memes came from, and what they represent. The last
half was used to explain how to notice them in daily life. I
would like to have seen more information for the reader on how to
detect memes with concrete examples, though he does give enough
information so the reader can 'learn' this process themselves in
more detail, with abit of work. He provides enough information
for the consumer, but not enough for those trying to reach
consumers, which is interesting.
In short, the book is worth reading for those trying to
understand why they buy so much useless stuff, or wondering why
a song stays stuck in their head. For more specific information
on coercive techniques employeed against individual consumers,
see Douglas Rushkoff's book 'Coercion'